Idean - the house of ideas and design
Sharing what we love
Designing vs. Modelling
While working on a design project for a client, our human experience scientist Roope Karki, got into a discussion around the difference between modelling and designing. It was an intriguing question that we took to the rest of our team. Our question was quite simple and open minded, “What comes to mind when you think of modelling or designing?”
Not surprisingly, there were as many different answers as there were team members who pitched in with an opinion. But one in particular summed up the general consensus among the team: “Designing = you have pen and paper, modelling = you have a heap of play-dough.”
Our work with this and other clients will focus on how to move seamlessly between the worlds of design, (= pen and paper or other digital tools) and modelling (= play-dough or 3-D software).
The aim is to close the gap between paper (design) and screen (modeling). This is really important in cases that require an iterative process, where an object may be redesigned many times.
This internal brainstorming really helped us clarify our thinking on the subject and allowed us to add more value to the discussion with the client and to our work.
Roope will provide more insights into the subject in a research paper to be published in the near future, so stay tuned!
Sandbox: Where designers play and ideate
What happens if you take a bunch of young kids, give them a few buckets, shovels and moulds and sit them down in a big sandbox?
Chances are there may be a few squabbles, hurt feelings and even tears as the kids tussle over the brightest and best-looking toys.
But pretty soon they settle down to playing, and that free-form, open-ended play might give birth to some pretty amazing creations as they let their little imaginations run wild.
At Idean we also draw inspiration from unlikely sources. And like a group of young kids, we love getting into the sandbox to exercise our creativity.
Sometimes the sandbox is a physical space where we gather in an informal setting. And sometimes it’s a virtual space where we can all contribute to a group stream of consciousness.
Often we invite friends, collaborators and other specialists to join us. The result is always entertaining, and sometimes, just like the little kids getting sand under their fingernails, we too come up with some truly amazing design insights.
UX as a driver for unleashing the power of technology
User experience reflects the world I live in. Working with a massive technology company like Cisco I spend a lot of my time explaining to companies how technology will benefit them and their users.
We’re in an age where the Internet is becoming the internet of all things. By that I mean there will be lots of data connected to other bits of data to provide information and experiences that should somehow be useful to people.
So we are entering a new frontier and how brands use that to their advantage and how people want it to be used will be essential.
At the same time, user experience has evolved to be more than just graphics. In this new internet-driven territory, user experience will increasingly be about be how people and the internet will interact and what kinds of experiences they will have.
Hello Tampere! Any future UX stars out there?
If you are a Digital Activist with a passion for the future of digital services and with a fresh diploma in your hands, you are invited to apply for Idean’s UX trainee program!
Idean is a global design agency dedicated to delivering the best possible User Experience. We create world-leading applications and platforms for web, mobile and integrated industry systems.
We are now to hiring 2-3 junior designers to form a trainee team and become a part of our community of 80+ designers. The trainees will work under the guidance of Idean’s designers and team leaders, in a group as well as individually. This trainee program takes place at our Tampere office, and runs from January until June 2014. We hope that in addition to fluent English, you are able to speak, write and understand the Finnish language fluently.
How UX is stealing the spotlight on management agendas
UX has been quite a niche area in many companies, with small teams working closely together. We’ve seen many projects where our work commands say 5 percent of a product budget, but accounts for 95 percent of its impact.
Companies are wising up to this through really terrible products and services that don’t make people feel their lives are any better for using them. But now, thanks to iPhone and many other great devices out there, even the big players can see that consumers or users want something better, whether they’re using enterprise software or consumer products.
As for management understanding the linkage between UX and strategy, that all depends on where we are. As I see it, all of Asia is still focusing on creating products. Europe is oriented towards R&D and innovation, but the US is really all about the strategy.
Hello Tampere! We are looking for talented freelancers wanting to change the world with us
We are currently seeking highly skilled freelance UI/Front-end Developers and Visual Designers to work with us on a project basis. The positions are located in Tampere, Finland. As a developer, you have excellent skills in modern web technologies, and native iOS -experience is considered a plus. As a visual designer, you love to create the greatest UIs for different devices, services and apps.
Idean is a global design agency dedicated to delivering the best possible user experiences. Since 1999, we have helped thousands of clients around the world to maximize the value of their digital solutions. We have a strong multicultural experience, multidisciplinary team and the most diverse design portfolio covering various different platforms and devices from tablets to heavy-lifting industrial machinery.
If you are a hard worker with a passion for front-end development or great UI-design, and you have an impressive portfolio, don’t hesitate to apply! We offer you an opportunity to join us in creating the future of user experience: digital services that change the world.
Please send your contact information and a link to your portfolio to Mika Käki, Head of Tampere Studio: email@example.com
We are looking forward to hearing from you soon!
Idean UX Summit 3: UX Driven Strategy
Idean UX Summit - Fall 2013, October 11th, 8:30am-12pm at Menlo Park, CA
“UX Driven Strategy” is the third in a series of groundbreaking events where we explore the wider impact that User Experience has on your business at the strategy level.
We will be hearing from thought leaders at companies such as IBM, Nook, Accenture, Samsung, Plantronics, Synaptics, Bunchball and innovation pioneers, Fahrenheit 212, about how User Experience can serve as the guiding principle in building company wide strategy.
Come discuss with us ways of involving User Experience Design processes and practices in your company strategy, and identifying value creation mechanisms in your organization through User Experience expertise.
We guarantee that you will leave inspired and with updated mind!
Guest speakers and panelists include:
- Pierre-Henri Clouin, Program Director, Strategy & Operations, Design, IBM
- Rajat Paharia, Founder & Chief Product Officer, Bunchball
- John Ledingham, Director of Design for UX, Plantronics
- Tom Feegel, Managing Director, Fahrenheit 212
- Guy Bar-Nahum, VP, Mobile UX Lab, Samsung
- Martin Granstrom, Head of UX, Barnes & Noble, NOOK Media
- Andrew Hsu, Technology Strategist, Synaptics
- Craig McNeil, MD, Accenture
Idean CEO & Co-Founder Risto Lahdesmaki will be kicking off the Summit by talking about “How to Become Awesome”.
Idean UX Summit 2 photos: http://www.flickr.com/photos/idean_/sets/72157634108622207/
Detailed program & registration: http://uxsummit3-eorg.eventbrite.com
UX Summit in Helsinki, September,13, 2013
We, at Idean Helsinki are very proud to announce our first User Experience Summit to be held on September, 13, at Glo Hotel Art, in the heart of Helsinki. UX Summit Finland is the 3rd in the series of UX Summits Idean organizes, and now, for first time we bring this ground-breaking concept from Palo Alto to Helsinki!
We have an amazing line-up of Silicon Valley game-changers, who have shaped such companies as Spotify, Razorfish, Virgin, Scandinavian Airlines, Nokia, and many more, share insights that will rock your view of Branding and User Experience.
Check out the event on: https://uxsummit-helsinki.eventbrite.com and sign up today!
Hope to see you there!
8:30 Registration begins. Coffee and breakfast
9:15 Good UX is Priceless, Bad UX is Worthless
- Risto Lähdesmäki, Co-Founder & CEO, Idean
10:00 Keynote: User Experience is the Key to Entrepreneurism
- Richard Titus, Co-founder, Razorfish, Schematic and Prompt.ly
10:45 Keynote: Designing Brand Experiences for the Internet of Everything Age - Ubiquitous user experiences across the customer’s journey
- Clive Grinyer, Director of Design and Customer Experience for Cisco Consultancy Services
11:30 Lunch and networking
12:15 Keynote: User Experience Driven Branding – UXB
- Thomas Gad, Founder & Senior Strategy Advisor, Brandflight
13:00 Panel discussion: Value of User Experience
Moderator: Mikko-Pekka Hanski, Co-Founder & Customer Experience Strategist, Idean
Clive Grinyer, Director of Design and Customer Experience for Cisco
Thomas Gad, Founder & Senior Strategy Advisor, Brandflight
Risto Lähdesmäki, Co-Founder & CEO, Idean
Jesse Maula, Chief Design Officer, Idean
Micke Paqvalen, CEO & Co-founder, Kiosked
Marja-Leena Tuomola, President, Sanoma Digital Finland
Tarja Pääkkönen, Founder & Chairman, Boardman
13:45 Coffee break and networking
14:00 Workshop and Breakout Sessions
- UXB - Thomas Gad and Risto Lähdesmäki
- UX Ninja: Deathmatch - Jesse Maula, Chief Design Officer, Idean
15:30 Closing remarks
UX Happy Hour at Idean House starting at 17:00 until 23:00, Kauppaneuvoksentie 8, 00200 Helsinki, Finland
Idean UX Summit 2: UX Driven Business
“The UX Driven Business – Find Your Inner Startup” was the second in a series of groundbreaking events where we explored the wider impact that User Experience and design thinking has on your business. We had fun and here’s the quick recap of what went on. Be sure to keep your eyes open for our upcoming events and check out our other videos at Vimeo.
Kidaptive teamed up with Idean to create the hottest apps in edutainment
Learning games and “edutainment” are the topics on everyone’s lips in Silicon Valley at the moment. With their impressive background in cognitive science, statistics, visual effects and animation, Kidaptive founders Dylan Arena and PJ Gunsagar were perfectly placed to tackle the challenge of creating engaging games while measuring young children’s cognitive development.
Kidaptive’s ”Parent’s Pad,” an assessment tool designed to deliver the most comprehensive feedback on preschoolers’ learning, was launched on May, 13, 2013.
Kidaptive’s iPad games are in the form of “appisodes” – top quality animations with an appealing story, where kids are given tasks such as identifying colors and shapes throughout the game. All their actions and responses are recorded, enabling parents to follow their child’s development on various dimensions of learning. The challenge was visualizing this data, as the dashboard has to communicate information to parents in the right level of detail and complexity. With no UX expertise in-house, Kidaptive came to Idean for help in creating the perfect solution.