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Idean Austin UX Summit 9: Designing Brand Experiences
The Idean UX Summit is a groundbreaking event series where we will discuss the broader impact of UX design. At this summit, we’ll take a deep dive into how UX is influencing the future of branding. Top industry experts will offer insights, tools, and frameworks for integrating concepts that companies like Spotify, Apple, Virgin, and Samsung use to create long-term brand value and improve the bottom line.
Speakers & Panelists include:
- Thomas Gad, Senior Strategist & Founder, Brandflight
- Randall Macon, Chief Innovation Officer, Verb
- Ian Swinson, Senior Director; User Experience, Salesforce.com
- Guy Bar-Nahum, VP Mobile UX Lab, Research, Samsung
- Andres Saa, Creative Lead; Interaction Design, Dell
- Adam Cutler, Design Studio Program Director, IBM Design
- Dennis Chatham, UX Creative Director, Homeaway
- Risto Lahdesmaki, CEO, Idean
Bonus Program: Strategies for Designing Brand Experiences. A hands-on, interactive workshop led by Liya James, Head of Studio, Idean Austin.
#ideanaustin #lifeatidean #ideanfamily
Idean’s Pop-up Studio – Arki 2.0 @ Helsinki Design Week
Helsinki Design Week is the largest design festival in the Nordic countries. Held annually in September, the multidisciplinary festival presents design from a number of fields as well as fashion, architecture and urban culture. This year Helsinki Design Week is celebrating its 10th anniversary with the theme Taking the Leap. The festival dates are 4-14 September.
Join Idean’s Pop-up Studio – Arki 2.0 @ Helsinki Design Week
What could function better in your everyday life? Would you like to have a chance to develop a prototype for your future application from setting up your coffee machine to scheduling your after work activities?
Idean welcomes you to our first time ever Pop-up workshop studio in Cafe Fanny Helsinki!
When: Sept.5 at 2.30-4.30pm
Where: Café Fanny, Bulevardi 40
Who: Everyone who cares about awesome UX
Please RSVP to Arki 2.0 on Eventbrite.
After the work is done, you are all welcome to our legendary UX Happy Hour starting from 5.00pm and our theme is Be and Wear the future. The UX Happy Hour is hosted at Idean House , Kauppaneuvoksentie 8, 00200 Helsinki.
#ideanhelsinki #lifeatidean #ideanfamily
Idean Austin UX Happy Hour Safari Excursion!
To celebrate our 2nd UX Summit in Austin we are hosting a Safari themed Happy Hour by opening Idean House Austin to guests!
Friday, September 19th from 5:00pm till midnight:
713 E 6th Street, Austin, TX
Come party at the Idean Safari with…
Jungle themed cocktails!
Snacks of the Serengeti!
Come dressed for adventure and don’t feed the animals!
Please RSVP by Tuesday, September 9th on Eventbrite.
Feel free to bring colleagues and friends.
We look forward to seeing you there!
#ideanaustin #lifeatidean #ideanfamily
Come out West. UI Developers join the party!
Once in a lifetime opportunity for talented UI Developers to work in sunny Silicon Valley, California!
Does an average of 261 sunny days a year make you excited, and want to jump at the opportunity to grab a nice cold drink and enjoy beautiful outdoor weather? Or, what about the opportunity to make an impact in Silicon Valley with Fortune 500 Companies? If you’ve said yes to either one of these questions we’ve got some great news for you; Idean is looking for talented UI Developers to join us in our downtown Palo Alto studio in the heart of Silicon Valley.
Ready to code and be creative? We’re looking for you!
We require you to believe that you can change the world by implementing unique user experiences. You’re creative and positive when working as a part of our specialist team, but you can also take responsibility independently. You understand the importance of user experience and its implications on website development. You are comfortable with rapid prototyping and HTML development and the relevant helper libraries such as jQuery. You’re familiar with user-centric design processes on a practical level, and with your development skills you are able to implement the concepts and complex services designed by our UX experts into perfectly functioning, responsive, high-performance websites.
Idean UX Summit 7: Austin May 8th
Leading with Design is the 7th in a series of groundbreaking events where we explore the wider impact that User Experience has on your business at the strategy level. Join us to learn from thought leaders at companies like LG, IBM, AT&T, GM, Rackspace, Pearson and many others as we gather to explore how companies implement design strategies and user experience competence to make successful products people need and want. And how to replicate success across an organization over time.
UX Summit speakers include:
- Adam Cutler, Design Studio Program Director, IBM Design
- Itai Vonshak, VP of Design and Product Management, LG Silicon Valley Lab
- Marc Sullivan, Director of Usability & Design, AT&T Foundry
- Laura Faulkner, Head of Global Digital Product Design, Pearson
- Dave Malouf, Principal UX Designer, Rackspace
- John Reese, User Experience Director at General Motors
- Risto Lahdesmaki, CEO & Co-Founder, Idean
- Liya James, Head of Studio, Idean Austin
The event is held at The TFWC Mansion, a Texas Historic Landmark, designed by noted Dallas architect Henry Coke Knight, completed in 1931.
Read more: http://ideanuxsummit.com/austin
Idean Austin Launched
We are super excited to announce the opening of our Austin design studio with the plans to expand its staff by the end of the year. Idean works with Fortune 500 companies, Silicon Valley startups and venture capital firms, with a growing client base in Austin-based Silicon Hills.
“It’s good to see a global design agency like Idean putting down roots in Austin, a fantastic place to find and attract creative talent, this is why IBM has established its main design studio in Austin. Idean does amazing UX work and will be an exciting addition to the growing local tech and design ecosystem,” said Pierre Henri Clouin, Program Director, Strategy and Operations, IBM Design.
We have perfected the art of creating an amazing user experience because improving the bottom line happens when users connect with the product. Idean designers strategically accelerate the product design and development process to help brands become invaluable to their customers.
The Austin market is part of a strategic expansion plan with additional growth and more North American design studios forecasted for 2014.
“We are selectively implementing a growth strategy which allows us to open centers in high growth areas. Austin is a logical location because it’s a hotbed of amazingly talented designers and coders. We are extremely excited to open up a design studio in Austin because the city’s culture fits perfectly with our values at Idean. We look forward to continued growth and ability to deliver some serious UX awesomeness,” said Risto Lähdesmäki, CEO, Idean.
713 E 6th Street
Austin, TX 78701
What’s this buzz about a UX dance in Austin?
We are so proud to announce the launch of our new design space in Austin, Texas. The official doors opened on Friday with a Happy Hour boasting 300+ people greeted with speciality cocktails and yummies with a Nordic Flare, against a backdrop of classic Eames furniture and a chandelier with real grass! (Pics to be posted soon)
Much of the happening buzz at our Happy Hour during #sxsw was the official launch of the Idean UX Rap courtesy of Old Man Saxon, sweetly followed by a contagious U……X…. dance that seemed to take over East 6th Street. The twittersphere went bonkers!
Stay tuned for a backstory on how Idean and UX met Old Man Saxon and the Silicon Valley Rap Game. In the meantime, get your UX dance on: http://bit.ly/ideanrapvideo
What You Hear is What You See
Sound is an aspect too often forgotten in the UI design process. Most devices we use are capable of producing sound, and we see no reason not to put these senses to good use. When designing for the eye, we usually need to think of data placement and the amount of information the user is seeing. This is primarily due to the fact that our eyes can only focus on one place at a time. More than half of our surrounding is out of our field of view. With the help of small eye movements, we gather information about the subject at hand.
However, the basics of design for the ear are fundamentally different. Our ears gather information all the time, and this cannot be stopped unless we physically block our ears. Even when we selectively focus on a single source of sound, we never cease hearing other things as well. Due to these differences, human beings use their eyes and ears simultaneously to benefit from the best qualities of both senses. Traditionally, the ear tells where the eye should focus on. An unexpected sound grasps our attention and leads it to whatever is causing the sound. The division of work between our senses has constructed human hearing to support emotion, while the more factual data is often gathered by vision. This multimodal approach is essential when dealing with design for audiovisual media.
In UI design, sound must be used carefully and with respect. Sensing events all around us without a need for focused attention makes sound an excellent tool to process observation and alerting. However, typical users of today’s digital media are used to suppressing excessive visual stimuli and can get irritated by sonic announcements that cannot be skipped or browsed the same way visual material can. Therefore, sound should carry information on the occasion when the user’s eyes are busy or unable to see the screen.
Classic examples of intuitive multimodal interfaces can be found in hand held geiger counters and metal detectors. These devices provide a perfect opportunity for users to get readings through a sonic feedback instead of keeping an eye constantly on a screen. The best results for multimodal UI design are obtained by designing for not only the eye but also for the ear. This is the reason UX designers would benefit greatly from understanding the basics of human perception for both vision and hearing.
–Antti Mäki, UX and Sound Designer, Idean
Idean’s UX for Startup Series is here!
Idean loves startups! The startups we work with range from very early stage startups to well-funded entities like Adaptive Planning. As we all know, working with startups is very different from working with large multinational corporations.
Idean collaborates very closely with startups through carefully selected incubators and accelerators, including: MuckerLab (www.muckerlab.com), BlackBox(www.blackbox.vc), as well as venture capitalists such as Onset Ventures.
Typically, we focus on early stage startups with our UX Ninja offering, with which we conceptualize, wireframe and create visuals for about 5 core screens of the service that serve as a basis for the startup to raise funding.
Over the next few months, our series will offer designer tips, debunk and demystify UX myths, offer benchmarking ideas, consider product development and user testing, and dig deeper into startup personas.
We promise to be smart, practical and conservative – but we’ll be controversial too! So join the conversation!