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Idean UX Summit 7: Austin May 8th
Leading with Design is the 7th in a series of groundbreaking events where we explore the wider impact that User Experience has on your business at the strategy level. Join us to learn from thought leaders at companies like LG, IBM, AT&T, GM, Rackspace, Pearson and many others as we gather to explore how companies implement design strategies and user experience competence to make successful products people need and want. And how to replicate success across an organization over time.
UX Summit speakers include:
- Adam Cutler, Design Studio Program Director, IBM Design
- Itai Vonshak, VP of Design and Product Management, LG Silicon Valley Lab
- Marc Sullivan, Director of Usability & Design, AT&T Foundry
- Laura Faulkner, Head of Global Digital Product Design, Pearson
- Dave Malouf, Principal UX Designer, Rackspace
- John Reese, User Experience Director at General Motors
- Risto Lahdesmaki, CEO & Co-Founder, Idean
- Liya James, Head of Studio, Idean Austin
The event is held at The TFWC Mansion, a Texas Historic Landmark, designed by noted Dallas architect Henry Coke Knight, completed in 1931.
Read more: http://ideanuxsummit.com/austin
Idean Austin Launched
We are super excited to announce the opening of our Austin design studio with the plans to expand its staff by the end of the year. Idean works with Fortune 500 companies, Silicon Valley startups and venture capital firms, with a growing client base in Austin-based Silicon Hills.
“It’s good to see a global design agency like Idean putting down roots in Austin, a fantastic place to find and attract creative talent, this is why IBM has established its main design studio in Austin. Idean does amazing UX work and will be an exciting addition to the growing local tech and design ecosystem,” said Pierre Henri Clouin, Program Director, Strategy and Operations, IBM Design.
We have perfected the art of creating an amazing user experience because improving the bottom line happens when users connect with the product. Idean designers strategically accelerate the product design and development process to help brands become invaluable to their customers.
The Austin market is part of a strategic expansion plan with additional growth and more North American design studios forecasted for 2014.
“We are selectively implementing a growth strategy which allows us to open centers in high growth areas. Austin is a logical location because it’s a hotbed of amazingly talented designers and coders. We are extremely excited to open up a design studio in Austin because the city’s culture fits perfectly with our values at Idean. We look forward to continued growth and ability to deliver some serious UX awesomeness,” said Risto Lähdesmäki, CEO, Idean.
713 E 6th Street
Austin, TX 78701
What’s this buzz about a UX dance in Austin?
We are so proud to announce the launch of our new design space in Austin, Texas. The official doors opened on Friday with a Happy Hour boasting 300+ people greeted with speciality cocktails and yummies with a Nordic Flare, against a backdrop of classic Eames furniture and a chandelier with real grass! (Pics to be posted soon)
Much of the happening buzz at our Happy Hour during #sxsw was the official launch of the Idean UX Rap courtesy of Old Man Saxon, sweetly followed by a contagious U……X…. dance that seemed to take over East 6th Street. The twittersphere went bonkers!
Stay tuned for a backstory on how Idean and UX met Old Man Saxon and the Silicon Valley Rap Game. In the meantime, get your UX dance on: http://bit.ly/ideanrapvideo
What You Hear is What You See
Sound is an aspect too often forgotten in the UI design process. Most devices we use are capable of producing sound, and we see no reason not to put these senses to good use. When designing for the eye, we usually need to think of data placement and the amount of information the user is seeing. This is primarily due to the fact that our eyes can only focus on one place at a time. More than half of our surrounding is out of our field of view. With the help of small eye movements, we gather information about the subject at hand.
However, the basics of design for the ear are fundamentally different. Our ears gather information all the time, and this cannot be stopped unless we physically block our ears. Even when we selectively focus on a single source of sound, we never cease hearing other things as well. Due to these differences, human beings use their eyes and ears simultaneously to benefit from the best qualities of both senses. Traditionally, the ear tells where the eye should focus on. An unexpected sound grasps our attention and leads it to whatever is causing the sound. The division of work between our senses has constructed human hearing to support emotion, while the more factual data is often gathered by vision. This multimodal approach is essential when dealing with design for audiovisual media.
In UI design, sound must be used carefully and with respect. Sensing events all around us without a need for focused attention makes sound an excellent tool to process observation and alerting. However, typical users of today’s digital media are used to suppressing excessive visual stimuli and can get irritated by sonic announcements that cannot be skipped or browsed the same way visual material can. Therefore, sound should carry information on the occasion when the user’s eyes are busy or unable to see the screen.
Classic examples of intuitive multimodal interfaces can be found in hand held geiger counters and metal detectors. These devices provide a perfect opportunity for users to get readings through a sonic feedback instead of keeping an eye constantly on a screen. The best results for multimodal UI design are obtained by designing for not only the eye but also for the ear. This is the reason UX designers would benefit greatly from understanding the basics of human perception for both vision and hearing.
–Antti Mäki, UX and Sound Designer, Idean
Idean’s UX for Startup Series is here!
Idean loves startups! The startups we work with range from very early stage startups to well-funded entities like Adaptive Planning. As we all know, working with startups is very different from working with large multinational corporations.
Idean collaborates very closely with startups through carefully selected incubators and accelerators, including: MuckerLab (www.muckerlab.com), BlackBox(www.blackbox.vc), as well as venture capitalists such as Onset Ventures.
Typically, we focus on early stage startups with our UX Ninja offering, with which we conceptualize, wireframe and create visuals for about 5 core screens of the service that serve as a basis for the startup to raise funding.
Over the next few months, our series will offer designer tips, debunk and demystify UX myths, offer benchmarking ideas, consider product development and user testing, and dig deeper into startup personas.
We promise to be smart, practical and conservative – but we’ll be controversial too! So join the conversation!
Idean UX Summit 4: February 14, 2014
Idean UX Summit 4- February 14, 8:30am-2:30 pm in Menlo Park, CA
Powerful user experience design goes far beyond ink and paper and into real life experiences that change the way people do everyday things. To create a product or service that is functional, useful and enjoyable, companies must empathize with the emotions, motivations, priorities and circumstances of users during their daily lives.
Join us as thought leaders share the art of real-life design thinking to deliver the best possible user experiences.
Our exciting lineup includes speakers from IBM Design, Barclays, Samsung UX Innovations Lab, and many more.
We guarantee that you will leave inspired and with updated mind!
See a snapshot of our last UX Summit 3: www.vimeo.com/idean/uxsummit3
It’s going to be an inspirational and yet practical day worth joining us for.
More information and to register here: http://www.ideanuxsummit.com
Mobile content market in Finland 2012-2016
Designing vs. Modelling
While working on a design project for a client, our human experience scientist Roope Karki, got into a discussion around the difference between modelling and designing. It was an intriguing question that we took to the rest of our team. Our question was quite simple and open minded, “What comes to mind when you think of modelling or designing?”
Not surprisingly, there were as many different answers as there were team members who pitched in with an opinion. But one in particular summed up the general consensus among the team: “Designing = you have pen and paper, modelling = you have a heap of play-dough.”
Our work with this and other clients will focus on how to move seamlessly between the worlds of design, (= pen and paper or other digital tools) and modelling (= play-dough or 3-D software).
The aim is to close the gap between paper (design) and screen (modeling). This is really important in cases that require an iterative process, where an object may be redesigned many times.
This internal brainstorming really helped us clarify our thinking on the subject and allowed us to add more value to the discussion with the client and to our work.
Roope will provide more insights into the subject in a research paper to be published in the near future, so stay tuned!
Sandbox: Where designers play and ideate
What happens if you take a bunch of young kids, give them a few buckets, shovels and moulds and sit them down in a big sandbox?
Chances are there may be a few squabbles, hurt feelings and even tears as the kids tussle over the brightest and best-looking toys.
But pretty soon they settle down to playing, and that free-form, open-ended play might give birth to some pretty amazing creations as they let their little imaginations run wild.
At Idean we also draw inspiration from unlikely sources. And like a group of young kids, we love getting into the sandbox to exercise our creativity.
Sometimes the sandbox is a physical space where we gather in an informal setting. And sometimes it’s a virtual space where we can all contribute to a group stream of consciousness.
Often we invite friends, collaborators and other specialists to join us. The result is always entertaining, and sometimes, just like the little kids getting sand under their fingernails, we too come up with some truly amazing design insights.