How to measure the business benefit of usability?

Thursday, December 4, 2008

How many times has usability or user experience been a key selling point for you when selecting a particular product or service? On the other hand, how many times have you been asked to justify the return on investment of usability work?

In his blog entry, Idean’s Niki Saukolin discusses the need to be able to measure the business benefit of usability work. Niki argues that the next major steps in intuitive design are possible only when the benefit for the bottom line can be calculated.

Share your experiences and read the full blog entry in Tietoviikko.

Leave a Reply