Redesigning Kauppa.fi

Thursday, April 30, 2009

In a recent project, Idean re-designed the Kauppa.fi web site. The site is maintained by the Federation of Finnish Commerce, an association driving the interests of Finnish commerce that covers over 10 000 enterprises.

Actually, the project involved much more than a redesign of an existing service – the entire site concept was designed anew, from top to bottom. The challenge was to successfully meet the needs of the client by catering content for a highly versatile target audience. In addition to existing content, the goal of the new site was to aggregate news and information regarding commerce in Finland and to enable efficient two-way communication with the association, its members and the media.

Fortunately, our client was enthusiastic and brave enough to renew the entire site concept – not just adding a few features and a facelift to the existing site. Idean designers were able to involve target users in the design process, obtaining valuable insights for creating the concept. Effective iteration with the client ensured that the design met the set requirements.

Idean successfully met the challenges, and delivered the site concept and visual look to the client. The key factors behind creating a successful concept were
- client’s forward-looking attitude and courage to start from a clean table
- user-centric design: involving both target users and client stakeholders in the concept creation
- Idean’s expertise in combining concept design, information architecture planning and visual execution

The renewed Kauppa.fi will be launched by the end of May, 2009.

To learn more, visit Markkinointi & Mainonta’s website for the news (in Finnish).

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