Two Cool Articles About Our Research

Monday, August 11, 2008

Our user research is as innovative as our design activities. Here are two stories of how we do research. They have been published in UPA User Experience magazine. First article is about “Moving with magic thing”, method we’ve used successfully globally to get understanding how people would use new mobile technologies as part of their everyday life. Another article is fascinating story how we used acting to validate concepts with users.

Our aim is to continously develop new, innovative and cost effective research methods together with our academic collaborators and clients. Idean is well known for its ability to choose the right research techniques for each client case. This requires that we master huge amount of methods where to choose. International focus and tight schedules forces us to seek cost effective and repeatable techniques but that does not mean that we would not be cool partner in our research. Afterall we do research in order to inform and inspire design and decision making.

For more information about our research methodologies, please contact our Research Director, Anu Kankainen.

Download PDF: Moving With Magic Thing

Download PDF: UPA User Experience Article

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