The Idean 3d's
We believe in 3D’s - disruption, desire, and discipline. These are the ingredients of Next Big Things. They are about changing the status quo and doing radical new things or existing things in a radically better way.
To learn more, just email NextBigThings@idean.com
Disruption
Disruption is dangerous. So was the steam engine. The automobile. The aeroplane. The web. The mobile phone.
Next Big Things create disruption - a new ordering of the markets, consuming patterns, ways of interacting. Disruption is the force that creates new market leaders.
Desire
Desire is at the core of disruption. It triggers the impulse to purchase. It is about wanting something - right here and right now.
Desire is the promise your product must fulfill.
Discipline
Discipline is the only way to consistently create desire.
Discipline is about gathering, analyzing and applying appropriate knowledge in a systematic manner.
Discipline is the operative word in everything we do.
