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News
- Fastems won a major industry award with the help of Idean design work
October 25, 2011
- Idean is growing global - we are looking for new talents!
September 8, 2011
- IN FINNISH: Idean kasvaa ja kansainvälistyy – haemme uusia tekijöitä!
September 7, 2011
- Idean is strengthening its presence in the U.S. and has founded Idean USA Inc.
February 9, 2011
- Mikko-Pekka Hanski nominated as a key IT-influencer in Finland
January 31, 2011
- IN FINNISH: Ideanin kokoustilat T.i.l.a.:ssa
September 28, 2010
- IN FINNISH: Ideanin toimistoa esitellään design-lehdessä
September 2, 2010
- IN FINNISH: Lähdesmäki: Matti Nykänen katoaa lööpeistä 2030
August 19, 2010
- IN FINNISH: Hei, me muutetaan
February 19, 2010
- IN FINNISH: Jesse Maula Ideanin toimitusjohtajaksi
February 4, 2010
- Fastems won a major industry award with the help of Idean design work
Building a brand through user experiences – Idean interviewed in M&M
Monday, October 6, 2008
Markkinointi & Mainonta (M&M), a Finnish newspaper on marketing and advertising, published an article about Idean on October 3rd.
Jussi Lystimäki and Tomi Mickelsson discuss the relationship of brand and user experience, and the evolution of mobile platforms, such as iPhone, Google Android, Symbian and mobile web. “Even though brand and user experience are closely connected, organizations’ branding and product development entities do not communicate enough”, says Jussi Lystimäki, VP Sales & Marketing.
Lead products raise the bar for user experience and user expectations, and manufacturers have to take this into account in their product strategies. “The era of engineer-oriented technical interfaces is over, and innovative user-oriented UIs will finally land on the mobile”, estimates Senior Technology Specialist Tomi Mickelsson.
