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News
- Deloitte ranked Idean in Technology Fast 50
October 24, 2008
- Idean as a Helsinki Living Lab collaborator
October 7, 2008
- Building a brand through user experiences – Idean interviewed in M&M
October 6, 2008
- Idean Academy launched: a unique combination of research and design training
September 15, 2008
- Idean Academy - Learn from the finest in user-centered design
August 27, 2008
- Idean Shanghai office's new facilities
August 22, 2008
- Idean Prepares For Growth (also in Finnish: Idean valmistautuu kasvuun)
August 12, 2008
- Mikko-Pekka Hanski's interview in Avain
June 30, 2008
- Idean Article in Asian media
June 12, 2008
- Idean among the 250 biggest Ltds
May 30, 2008
- Deloitte ranked Idean in Technology Fast 50
Building a brand through user experiences – Idean interviewed in M&M
Monday, October 6, 2008
Markkinointi & Mainonta (M&M), a Finnish newspaper on marketing and advertising, published an article about Idean on October 3rd.
Jussi Lystimäki and Tomi Mickelsson discuss the relationship of brand and user experience, and the evolution of mobile platforms, such as iPhone, Google Android, Symbian and mobile web. “Even though brand and user experience are closely connected, organizations’ branding and product development entities do not communicate enough”, says Jussi Lystimäki, VP Sales & Marketing.
Lead products raise the bar for user experience and user expectations, and manufacturers have to take this into account in their product strategies. “The era of engineer-oriented technical interfaces is over, and innovative user-oriented UIs will finally land on the mobile”, estimates Senior Technology Specialist Tomi Mickelsson.
