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News
- Mobile content services market in Finland 2009-2014 - report
June 9, 2009
- Mobiilisisältö myy ilmaispalveluiden haasteesta huolimatta
June 9, 2009
- Making history with Jokakoti.fi: a perfect real estate service designed together with users and brokers
June 6, 2009
- Idean Took Part in Strategy Work for the Finnish Media Industry
June 2, 2009
- Idean cooperates with CMI to develop local governance
March 16, 2009
- Idean participates in eXdesign research project
February 5, 2009
- Idean in TV2
January 26, 2009
- Idean participates in FinnMedia strategic initiative
January 19, 2009
- Top 100 most influential persons in IT business
December 17, 2008
- Is mobile marketing finally taking off?
December 16, 2008
- Mobile content services market in Finland 2009-2014 - report
Building a brand through user experiences – Idean interviewed in M&M
Monday, October 6, 2008
Markkinointi & Mainonta (M&M), a Finnish newspaper on marketing and advertising, published an article about Idean on October 3rd.
Jussi Lystimäki and Tomi Mickelsson discuss the relationship of brand and user experience, and the evolution of mobile platforms, such as iPhone, Google Android, Symbian and mobile web. “Even though brand and user experience are closely connected, organizations’ branding and product development entities do not communicate enough”, says Jussi Lystimäki, VP Sales & Marketing.
Lead products raise the bar for user experience and user expectations, and manufacturers have to take this into account in their product strategies. “The era of engineer-oriented technical interfaces is over, and innovative user-oriented UIs will finally land on the mobile”, estimates Senior Technology Specialist Tomi Mickelsson.
