-
News
- Ideanin toimistoa esitellään design-lehdessä
September 2, 2010
- Haemme innokasta ja vauhdikkaasta työilmapiiristä nauttivaa assistenttia!
August 30, 2010
- Lähdesmäki: Matti Nykänen katoaa lööpeistä 2030
August 19, 2010
- Haemme Front-end -kehittäjiä
August 9, 2010
- Haemme joukkoomme kokenutta interaktio- / konseptisuunnittelijaa
April 12, 2010
- Graphic designer wanted
February 26, 2010
- Hei, me muutetaan
February 19, 2010
- Jesse Maula Ideanin toimitusjohtajaksi
February 4, 2010
- Joe Pine Ideanin vieraana 25.-27.11.2009 & Idean 10 vuotta
November 24, 2009
- October Newsletter - Lokakuun uutiskirje
October 30, 2009
- Ideanin toimistoa esitellään design-lehdessä
Building a brand through user experiences – Idean interviewed in M&M
Monday, October 6, 2008
Markkinointi & Mainonta (M&M), a Finnish newspaper on marketing and advertising, published an article about Idean on October 3rd.
Jussi Lystimäki and Tomi Mickelsson discuss the relationship of brand and user experience, and the evolution of mobile platforms, such as iPhone, Google Android, Symbian and mobile web. “Even though brand and user experience are closely connected, organizations’ branding and product development entities do not communicate enough”, says Jussi Lystimäki, VP Sales & Marketing.
Lead products raise the bar for user experience and user expectations, and manufacturers have to take this into account in their product strategies. “The era of engineer-oriented technical interfaces is over, and innovative user-oriented UIs will finally land on the mobile”, estimates Senior Technology Specialist Tomi Mickelsson.
