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October 30, 2009
- Ideanin toimistoa esitellään design-lehdessä
Is mobile marketing finally taking off?
Tuesday, December 16, 2008
Mobile marketing has been one of the top picks for the next big things for a decade. The business seems to be finally gaining momentum – slowly, but surely.
Idean’s Senior Market Analysis Manager Kalle Snellman presented the results of a recent pilot study by Ficom. The study tracked the advertising on Finland’s top 3 operators’ mobile portals for one month. With a total of 12 different advertisers, the portals gathered 400 000 unique visitors and 1.6 million ad views.
According to Kalle Snellman, the technology and the users are ready – the push to the next level should come from the marketing agencies and their clients. Agencies should invest in developing their competence and starting to think outside the traditional banners: mobile video is in the horizon as well.
To learn more read the articles in Markkinointi & Mainonta or DigiToday (both in Finnish).
Read also the whole report Mobiilimarkkinoinnin kasvuedellytykset kohdallaan (in Finnish).
