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News
- Fastems won a major industry award with the help of Idean design work
October 25, 2011
- Idean is growing global - we are looking for new talents!
September 8, 2011
- IN FINNISH: Idean kasvaa ja kansainvälistyy – haemme uusia tekijöitä!
September 7, 2011
- Idean is strengthening its presence in the U.S. and has founded Idean USA Inc.
February 9, 2011
- Mikko-Pekka Hanski nominated as a key IT-influencer in Finland
January 31, 2011
- IN FINNISH: Ideanin kokoustilat T.i.l.a.:ssa
September 28, 2010
- IN FINNISH: Ideanin toimistoa esitellään design-lehdessä
September 2, 2010
- IN FINNISH: Lähdesmäki: Matti Nykänen katoaa lööpeistä 2030
August 19, 2010
- IN FINNISH: Hei, me muutetaan
February 19, 2010
- IN FINNISH: Jesse Maula Ideanin toimitusjohtajaksi
February 4, 2010
- Fastems won a major industry award with the help of Idean design work
Is mobile marketing finally taking off?
Tuesday, December 16, 2008
Mobile marketing has been one of the top picks for the next big things for a decade. The business seems to be finally gaining momentum – slowly, but surely.
Idean’s Senior Market Analysis Manager Kalle Snellman presented the results of a recent pilot study by Ficom. The study tracked the advertising on Finland’s top 3 operators’ mobile portals for one month. With a total of 12 different advertisers, the portals gathered 400 000 unique visitors and 1.6 million ad views.
According to Kalle Snellman, the technology and the users are ready – the push to the next level should come from the marketing agencies and their clients. Agencies should invest in developing their competence and starting to think outside the traditional banners: mobile video is in the horizon as well.
To learn more read the articles in Markkinointi & Mainonta or DigiToday (both in Finnish).
Read also the whole report Mobiilimarkkinoinnin kasvuedellytykset kohdallaan (in Finnish).
