A groundbreaking event series where we discuss about the broader impact of digital innovations, trends, and opportunities that are transforming businesses. Join us this day to hear from the top industry decision-makers who are solving new technology problems with design.

Thursday, November 2, 2017

at the Bluxome Street Winery, San Francisco




Kate Freebairn, Head of Design at Nest

Kate is a design leader who comes from an industrial design education and practice. Kate has spent her career working on her passion of bringing hardware and software together as a seamless end to end experience. Kate loves working at the intersections of products and experiences, creating joyful and useful experiences that improve people's lives. Kate applies her experience and love of designing for people to leading and running design organizations, empowering multi-disciplined teams to collaborate and deliver solutions for businesses and people.


Hung Truong, VP of Engineering at MicroFocus / HPE

Seasoned, global software development executive blending product development, business development, and leadership in the Information Technology industry. Extensive track record delivering complex, scalable, multi-tier mission critical software products through multiple, on-time releases for demanding customer environments. 


Sophia Hu, Director of Engineering, ArcSight, Software at Hewlett-Packard Enterprise

Sophia has lead the next generation of ArcSight products. She provided guided investigation and analytics for security analysts, and developed ground breaking ArcSight Investigate. ArcSight Investigate is an intuitive hunt and investigation solution built for Security Analysts to proactively hunt, defeat unknown threats and decrease the impact of security incidents.


Risto Lähdesmäki
CEO of Idean


CEO and founder at Idean, Risto is an entrepreneurially spirited, jack-of-all-trades Creative Director. He has a special talent for identifying business opportunities for his client companies and is somewhat allergic to the phrase: "This is not possible”. Risto is an entrepreneur and designer at heart, and has worked with start-ups as well as big enterprises his entire professional career.



12.00: Registration & Lunch 

13.15: Welcome Words by Risto Lähdesmäki, ceo of Idean

13.30: KATE FREEBAIRN, DIRECTOR OF Design at NEST – providing the right insights

14.00: Speaker TO BE ANNOUNCED!

14.30: Coffee Break

15.00: hung truong and sophia hu at hpe – building the next gen insights platform

15.30: Executive Panel 

16.15-18.30: Cocktail Hour