CASE: Travel Assistant, mobile application concepting
The goal of the Travel Assistant project was both to innovate a new mobile service concept based on user needs and also to acid test our IDA - Idean Design Approach - process. As deliverables, concept and UI Specifications were created for our chosen implementation partner to create the actual application. Project was highly successful.
As any good artisan, we develop and hone our own tools and methods. Our processes are practical and intended to make projects transparent and easily manageable. Travel Assistant became a project where we had a possibility to create something novel within a strict framework. If you want to learn more what kind of results we deliver, this is one of those rare cases we are able to disclose to finest detail.
Research
- To achieve great user experience, you need to understand the users, their needs and desires.
- If you do not know what the users want, you are designing in the dark
- User research helps you focus your efforts on the relevant things
- User research helps you create products and services that people need and desire
Deliverables
- Requirements
- Scenarios
- Use cases
- Personas
- Solutions
Concept
- UI concepts are created based on research
- Concepts are tested with real users and refined until they meet the requirements
- Test often, test early
- Concepts are easier to modify than finished products
Deliverables
- Wireframes
- Navigation maps
- Prototypes
- Specifications
Design
Evolution: from sketching to design directions and design candidates. Including icon and color palette design plus branding material.
Implementation
To support our implementation partner, we created UI specifications, provided active UI design support and reasonable amount of consultation during the agile implementation. Finally, we got a working prototype of native S60 application with cool and usable user interface.
