Icon Design

Icon design requires a pixel-perfect eye and a deep understanding about metaphors: what does the symbol stand for, and how is it understood by the users in different countries. There are various parameters to consider, such as different icon sizes (scalability from small black & white to large and colourful), cultural aspects and brand issues.

Today, in many cases, icons and logotypes are used as one, so understanding brand related themes is highly important. That’s where advertising background and marketing skill sets come to good use.

We’ve done hundreds of icons - here you can find some of our work.

Idean’s icon design process example

Step 1: Verbal task description
Step 2: Selection of icon type (hub, application, content file, indicator)
Step 3: Creation of icon metaphor, based on the task description and possible visual elements
Step 4: Icon design based on style (visual style guide)
Step 5: Creation of new metaphors
Step 6: Co-creation with client, iteration and development
Step 7: User testing (wireframe level)
Step 8: Modification of icons
Step 9: Creation of new (real) icons
Step 10: User testing with real icons
Step 11: Modification of uncomfortable icons

Icon Design

Idean’s icon design process example

Mobile

Web

Enterprise Solutions

Services

Academy

Research and Design

Consultation

Concept creation