Mobile market analysis
Idean performs market sizing, market forecasting, as well as market & trend analyses. These tasks are carried out either as stand-alone projects, or as a parts of some bigger efforts. Idean sees market analysis as a vital part of creating good user experiences and designs. Being able to support user experience researchers and designers with market knowledge assists in making the “right choices”, which complement direct user feedback and visual brilliance.
Market sizing is performed on the selected domain area, and it typically combines data from multiple sources. The customer, which can be external customer in the case of stand-alone market research projects, or another team within Idean in the case of larger user experience or design projects, is provided with a unified outlook of the market segment in question.
Market analysis and forecasting is partly based on the market sizing. How the market in some domain area has developed in the past couple of years has impact in the upcoming years. In addition, spotting relevant technology news and signals has impact on the predictions. Finally, an extensive network of experts with behind-the-scenes insights is consulted.
Besides market data, Idean has recently broadened its focus to global technology and consumer trends. For this a new tool called Trendscoop is created. Trendscoop combines global news, insights, and signals with local market sizing and forecast.
