Mobile advertising

Hypothesis: No-one likes ads but everyone is using them.
Actually, most people do like well-made ads, but they hate the ads that are not designed for them. Mobility provides a unique opportunity to give a new meaning for targeted advertising. With mobility comes the need to really pay attention to design issues. Small screen, thousands of different devices and different channels (SMS, multimedia, Flash, mobile web) all bring huge demands for design.

Mobile advertising

As mobile ads are booming, Idean has been a trusted innovation partner for many of our clients to explore and innovate possibilities of mobile advertising and to solve highly challenging problems. We have provided insights and concrete suggestions to challenges no one has faced yet.

Idean has long history of traditional advertising experience which comes in handy when we are designing new ways of advertising through mobile handsets.

One of our reference clients is Blyk. They have one of the coolest innovations which is also a huge challenge: how to handle 2000 different devices and create as few technically separate advertisements as possible?



More Information

Niki Saukolin
Niki Saukolin
Solution Consultant
niki.saukolin@idean.com
+358 (0)50 366 5242

Idean supply

Research and Design

User Experience, User Interface and Interaction design and usability

IMPACT Products and services that create outstanding user experience add value to user's life. Add value and business will follow.

Consultation

Workshops, benchmarking, product strategies, go-to-market plans

IMPACT Creates "wow" elements into the products, increases stickiness and emotional connection to the product and ensures right product positioning and segmenting.

Concept creation

New product concepts, distruptive innovations

IMPACT Market position in new domains, vision leadership and brand image.