Idean office
Idean partner
Global reach through user research
Idean has 60+ highly talented professionals but that’s not all - we have carefully chosen a network of over 40 companies globally to provide real access to users. Most of the information gathering is done with local native companies but planning, project management and analyzing is always done by Idean. That way we can ensure proper information flow and prevent gaps during our projects.
Why, how and where
User research aims at describing user groups and identifying their needs, values and goals concerning a general theme or topic or a certain product or service. The aim is to find the users’ motivational and action level needs: why would the users use a certain product and how would they use it.
User research helps to understand the context of use: where, with whom, when and in what kind of technological environment user needs occur and what kind of requirements the context arises. In addition, more specific work or task flow analysis revealing the action level needs can be done.
Idean is well known for its ability to choose the right user research methods tailored for each client case. User research mostly comprises of various qualitative methods, which are numerous: shadowing, Moving with Magic Thing, participatory observation, Contextual Inquiry, contextual interviews, artifact interviews, focus groups, ActShops, PlayShops, probes (or diaries) and combinations of them.
As a result user needs are listed and prioritized, use cases are identified, and design drivers on basis of them are provided. Personas are created, real life stories, user quotes, photo and video highlights are used for making the analysed user data easy to understand and emphatize with. This qualitative data can be also combined with quantitative user data.
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