IDA - Idean Design Approach
Disciplined approach to innovation
Today, everyone is talking about user centered design and how to take real consumers into account while creating concepts, services and applications. Idean has been emphasizing this for years. We have discovered that in real life it is not that easy to keep the promise of user centered approach - it takes a lot of effort to make it happen. For us, the only way is to use proven research methods and hard boiled talent holistically through the whole design and implementation process.
The purpose of the research is to create more value. That happens with highly talented analytics combined to hands-on innovation, design and implementation.
Idean Design Approach is a productized way of designing new services, applications and concepts. Below you can find a simplified process description of IDA, which in real life is a complex combination of specifically selected methods and services delivered with highly disciplined project management.
You can find a few examples of how IDA works from these pages. When you want to know more, don’t hesitate to contact us.
IDEAN DESIGN APPROACH - IDA
Examples of real tasks and deliverables during the IDA:
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1. Research & people innovation
Tasks:
- Project planning and focus freeze
- Focus groups, one-on-one sessions and interviews
- Observations
- Workshops
- Task analysis
- Benchmarking
Deliverables:
- Requirements
- Use cases
- Scenarios
- Personas
- Solution analysis
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2. Concepting
Tasks:
- Wowster brainstorming sessions
- User needs and requirement analysis
- Interaction design
- Paper or interactive prototype testing
Deliverables:
- Concept description
- Navigation maps, architecture drafts
- UI wireframes, draft
- Paper prototypes
- Specifications
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3. Design
Tasks:
- Interaction design continued
- Visual design
- UI specification
Deliverables:
- UI wireframes, full
- Visual design directions
- Visual design candidates
- Final visual design
- Flash or video simulations / real prototypes
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4. Implementation
Tasks:
- Agile design
- UI specification
- Validation testing
- Prototype creation
- Design support
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