Trendscoop

Trendscoop is a tool for discovering disruptive emerging digital trends and markets. By combining market research, trend analysis, and user research, Trendscoop can provide more than any of these approaches separately. It provides a helicopter view on trends and markets in digital domain for business planning purposes.

Trendscoop is an iterative tool for continuous trend following:

1. Market sizing for 50-100 business areas

  • Target market Finland
  • Delivered quarterly

2. Key trends for 50-100 business areas

  • Global trends viewed from Finnish market perspective
  • Delivered quarterly

3. Personas by ~8 key trends

  • Based on user research
  • Give deeper understanding on how trends appear in people’s everyday life
  • Delivered once a year
  • Personas tailored into customer’s trend choice upon customer request (priced separately)
More information Kalle Snellman

Kalle Snellman

Senior Manager, Market Analysis kalle.snelllman@idean.com
tel. +358 (0)40 731 5774
Idean supply

Research and Design

User Experience, User Interface and Interaction design and usability

IMPACT Products and services that create outstanding user experience add value to user's life. Add value and business will follow.

Consultation

Workshops, benchmarking, product strategies, go-to-market plans

IMPACT Creates "wow" elements into the products, increases stickiness and emotional connection to the product and ensures right product positioning and segmenting.

Concept creation

New product concepts, distruptive innovations

IMPACT Market position in new domains, vision leadership and brand image.