Case: Desiging Flash based Net-To-Print editor for creating and delivering direct marketing campaigns on browser

Our task was to design a new graphical UI concept for customer communication - creating and delivering direct B2B marketing communication and campaigns (both mail and email). The outcome was a browser-based tool for customer personnel to create and launch marketing campaigns both through mail and email channels. The service enables customers to conduct all activities with one easy-to-use web tool. The UI is implemented with Adobe Flash and linked seamlessly to the enterprise backend.

Project phases

This project was delivered with our Design Approach (Idean Design Approach - IDA)

Idean Design Approach

The project started with collaborative workshops where existing customers participated actively in design process. One of the clearest results of the collaborative method is found in the navigation design which was defined during the sessions – design is based on existing working process and it supports user action flexibly. After the workshops, the concept was implemented together with customer and the technical implementation partner.

The project required an agile approach to ensure the smooth cooperation with the implementation partner. The front-end’s Flash UI creation was Idean’s responsibility and methods communicating with back-end were created together with the implementation partner. In the integration phase, our Flash developers worked as a part of the implementation team. After Beta release, the feedback was gathered from the real users of the service.

 

Key benefits of IDA:
  • • Shorter development cycle → less cost
  • • Faster time-to-market → faster and higher sales
  • • More desirable products → faster and successful ramp-up
  • • Better initial first-time user experience → stronger mass adoption and customer loyalty
, Our customer is a leading logistic service company in Nordic countries, More Information
Risto Lähdesmäki
Risto Lähdesmäki
Chief Innovation Officer, Co-founder
risto.lahdesmaki@idean.com
+358 (0)50 567 4484
Idean supply

Research and Design

User Experience, User Interface and Interaction design and usability

IMPACT Products and services that create outstanding user experience add value to user's life. Add value and business will follow.

Consultation

Workshops, benchmarking, product strategies, go-to-market plans

IMPACT Creates "wow" elements into the products, increases stickiness and emotional connection to the product and ensures right product positioning and segmenting.

Concept creation

New product concepts, distruptive innovations

IMPACT Market position in new domains, vision leadership and brand image.