Case: Idea Tool
People-driven innovation and ideas from alpha consumers are something we have been utilizing for a long time. We have been the catalyst between real users and the product and service development teams of our clients. Based on our experiences, we have taken this process to the next level by creating an in-house Idea Tool. The web based tool makes the needs in idea generation, project management and crowd sourcing possible by utilizing the best 2.0 mash-ups available. All of these actions are served in one, easy-to-use solution.
Basics
Idea Tool is an application supporting idea generation, development and synthesis in early stage product planning and product concepting. The solution has interfaces to IPR management and it is accessible from a mobile device to ensure that no idea is not left unused.
Key features
- Idea sharing and end-to-end problem solving both on individual and collective level
- A lead user can quickly turn his idea into a visual user behavior-driven demo solution
- A lead user can understand cause and effect
- Efficient iteration management
- Input of business, user and technology boundaries
Uniqueness
- Mobility
- Seamless integration to mobile devices for ad-hoc idea generation
- Concrete
- Visible and transparent work process
Outcomes from the service
- Developed ideas
- Easy access to lead users for feedback and evaluation
- Data on lead user behavior and trends
