Xtract XSAI

CEO of Xtract: User Interface as a competitive advantage

“Working together with the Idean User Experience team helped us to boost our software solution by creating the best user interface for our customers and their clients. The Idean team and processes resulted in a unique competitive business advantage for our company. The XSAI user interface plays a critical role for our customers to develop their business better. “

Kimmo Kiviluoto, CEO


Idean design approach

Target of our design

Xtract Social Marketing Intelligence Solution (XSAI) combines the traditional marketing and segmentation analytics with Xtract’s unique social and behavioral analytics. It is delivered as a standard or customized solution with optimized algorithms and custom relevant data points used to optimize the accuracy and value for the customer.

Basics

Xtract’s services have been mainly consultative. The aim of this project was to design a service concept based on web – transfer the expert driven service mode to a product driven mode. The main idea was to create an online marketing intelligence service that creates desirable customer experience and supports Xtract’s brand; marketing intelligence as experience: “create new business, a fun & fluent creative process”.

This project focused on user research, design (concept, interaction and visual) prototype creation and UI documentation.

Wireframes

Web application wireframe

Front-end Implementation

Xsai proto

Technical overview

  • XHTML, CSS, Javascript, AJAX
  • Modular architecture: content (XHTML), presentation (CSS), behavior (Javascript)
  • Clean, semantic implementation
  • Advanced javascript functionality
  • Quality code, not just a prototype
  • Good basis for production
  • Extensible with a commercial AJAX library
  • Extensible with Flash/Flex components
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More Information Risto Lähdesmäki
Risto Lähdesmäki
Chief Innovation Officer, Co-founder
risto.lahdesmaki@idean.com
+358 (0)50 567 4484
Xtract is the global trusted partner and innovator in Social Advertising Intelligence. Xtract has the technology and competence to turn large user data into cash flow. Company's solutions create accurate and automated consumer profiles for mobile and online advertisers based on social interactions, behavioural and demographic data. Xtract operates across Europe and Asia, working with over 50 companies with intensive customer data ranging from global leaders such as Nokia, T-Mobile and Vodafone to innovative challengers such as BLYK and Fonecta. www.xtract.com
Idean supply

Research and Design

User Experience, User Interface and Interaction design and usability

IMPACT Products and services that create outstanding user experience add value to user's life. Add value and business will follow.

Consultation

Workshops, benchmarking, product strategies, go-to-market plans

IMPACT Creates "wow" elements into the products, increases stickiness and emotional connection to the product and ensures right product positioning and segmenting.

Concept creation

New product concepts, distruptive innovations

IMPACT Market position in new domains, vision leadership and brand image.