We're shaping the future with design.

We help businesses—from startups to Fortune 500 companies—create the most innovative and valuable services, products, and experiences in their industries. We specialize in customer experience, user experience, user interface, and service design.

In addition to designing and shipping cutting-edge digital products and services, we also help businesses establish world-class design programs that ignite growth and improve customer experience at an organizational level.

Global influence.

With a global network of 11 studios and over 230 passionate digital strategists, designers, and developers, our team blends the best of the Scandinavian design ethos and Silicon Valley mindset to deliver business value through human-centered digital design.

A strategic partner.

In February 2017, we joined the Capgemini Group to deepen our strategic impact to our clients and broaden our reach. Today, we act as their digital design and innovation arm to deliver innovative services and drive digital transformation.

Not born yesterday.

We were founded nearly two decades ago as a user research company, championing the importance of human-centered design from the very beginning. Long before user experience design was widely understood or adopted, we were working with clients to combine practical design with a deep understanding of users to drive customer satisfaction and business growth.

While the digital landscape has changed significantly since Idean was founded in 1999, we’ve remained at the forefront of global design companies in delivering state-of-the-art solutions that set the bar for industry-wide innovation.

Teammates over employees.

We foster an inspiring workplace culture where we encourage each other to improve our craft, learn new things, and enjoy the process of creating—every day. We strive to better ourselves and each other through collaboration, workshops, group activities, and constructive critiques. We find meaning in working together to design a better world. And, sometimes the entire company gathers in Iceland or France for a week of design workshops and merrymaking.

Outcomes over outputs.

We have a Finnish background, so we tend to get straight to the point. The same goes for how we work. We measure success by the impact we make for our customers, plain and simple. Our approach to design is lean and focuses on research, experimentation, user feedback/testing, and iterating together with clients.

Our human-centered process is well-proven, yet adaptable to the varying needs of our clients and partners. We know how to do what it takes to affect change and enable our clients to get to market successfully.

How we work
  • Collaborate with clients.

    We identify business opportunities, assess the current state of customer experience, and form a strategic approach to success.

  • Understand the user.

    We understand that user research and testing is pragmatic, so we observe people in the context we’re designing for. We analyze their behavior to develop a full picture of their needs, abilities, and characteristics.

  • Iterate with prototypes.

    We develop design solutions early on, often using lean prototyping methods—from low-fidelity to functional prototypes built with the target technology.

Designed for success.

Design is a key element to any business’s success—not just something you plug in along the way. We believe in creating a relationship with our clients and working together from initial concepting all the way to launch. Together, we can launch digital innovations that change the world.


  • Risto Lähdesmäki

    Chief Executive Officer, Founder

  • Jesse Maula

    Chief Design Officer, Co-Founder

  • Ville Kurki

    Chief Client Officer, Co-Founder

  • Pierre-Henri Clouin

    Chief Strategy Officer

  • Rune Pettersen

    Chief Financial Officer

  • Ronan Souberbielle

    Chief Operating Officer

What we do

  • Sectors





    Food & Beverage



    Hospitality & Leisure







  • Services

    Customer Experience Strategy

    User Experience Design

    Service Design

    Design Thinking Transformation

    Content Strategy

    Design Education

    Front-End Development


    Data Visualization

    Field Research

    Usability Testing

    Design Languages

    Product Design

    Live Action Film & Animation

  • Platforms





    HMI & Connected Vehicle

    Internet of Things




    Artificial Intelligence

    Environmental Design



  • Intel
  • IBM
  • Hewlett-Packard
  • LG
  • Rolls Royce
  • 3M
  • Gasum
  • Volkswagen
  • Delphi
  • GoPro
  • American Express
  • Citi
  • Cisco
  • Ericsson
  • Samsung
  • A³ by Airbus
  • ATT
  • Bosch