Lead Business Designer


We’re currently looking for Lead Business Designers to join our team in London. 

Idean is a global design studio, operating in the realms of design, technology and business. At about 90 here in London, we’re a curious and caring mix of thinkers, makers and doers. We believe that companies need to transform their business of today while building their business of tomorrow. We create products, services and Beta Businesses from scratch as well as transforming things that already exist from the ground up. Idean is a part of Capgemini Invent, and some of our projects are joint efforts with our extended family and some are Idean solo teams. 

Idean is a place where you can make real change at a truly enormous scale. We work with some of the biggest and most-exciting businesses across all sorts of industries – so if you care about impact, this is a place where you can make it. We’re helping clients launch Beta Businesses and challenging existing setups in Telco, Energy, Financial Services and Retail, amongst other sectors. One of these new businesses, SMARTY, recently became the best-rated mobile network on Trustpilot. Not bad for a baby business.

We take on projects of many shapes and sizes. They can be short or long, depending on the scope. And they can often involve working outside of the studio and travelling to different locations, in and around London or elsewhere in the UK. If you cannot travel please speak to us about this. 

Idean is a place where you’ll meet lots of brainy people passionate about doing some of the best work of their lives. We also believe this can be done whilst having a laugh together and going home on time. Our team have written a bunch of articles about their work and life here at Idean over on our blog

More about the role 

We work with our clients to help them answer the big questions: Should they launch something new? What should it be? How are they going to win in a competitive market? Do they have the capability to launch it with their current team, or do they need to also build capability and/or partner with someone? 

We do this by looking at the market, understanding our client’s strengths, weaknesses and goals, and most importantly customer needs and behaviours. We typically work with our client’s leadership team, and as early as possible in the process, meaning we have the scope to shape and challenge the project’s goals.

In short, we’re helping our clients rethink the future of their business and we need more incredibly smart, inquisitive and creative problem solvers to deliver great products and services.

Our Business Design team’s expertise helps to answer many of these questions, and alongside project work and building client relationships, our Business Designers are also responsible for further defining our strategy offer and approach. 

You can

  • Lead multi-disciplinary teams to design, prototype and build cutting-edge product and service propositions
  • Use different methods to understand market opportunities
  • Design and execute quantitative and qualitative customer research
  • Synthesise and communicate research findings
  • Perform competitor and trend analysis
  • Quickly build domain expertise and understand the dynamics of an existing marketplace
  • Understand the disruptive potential of technology, regulation, and societal changes and bring this into our work 
  • Understand and be able to clearly communicate the innovation process
  • Clearly communicate strategic options along with their pros and cons 
  • Lead advancing Idean’s strategy approach 
  • Build strong relationships with the leadership team of FTSE 100 companies
  • Lead clients to successfully influence long-lasting change
  • Comfortably challenge client opinions and assumptions
  • Identify, shape and secure new business opportunities
  • Take an active interest in and lead our service design Community of Practice and industry and regularly share your work and ideas with the broader team and community.

More about this level 

As a lead at Idean you will perform the project lead or lead practitioner role for your practice, depending on the size, complexity and needs of the project. You will provide input into or own project planning and set up to ensure that you and the team can do your best work. You will still play a hands-on role, however this will be balanced with leading others in their work, so you will shift away from some of the doing. You will be accountable for the quality of the work your team are delivering and you will take a leading role in identifying and comparing different approaches and methods to follow. You will play a leading role in identifying and managing project dependencies, including across activities outside of the immediate scope of the project. You will lead or coach a team made up of people from different practices and you will demonstrate a strong ability to collaborate with and lead people from other practice areas to achieve a brilliant outcome. You will be seen by the client project team and senior client stakeholders as a trusted expert practitioner and you will build strong trusted relationships with these groups, listening to their needs and effectively managing their expectations. You will work with the Director and Principal to identify opportunities to extend the current project or do other work with the client. You will actively participate and lead Community of Practice efforts, hiring activity for your practice and broader studio efforts. 

You have 

  • Developed and tested product and service propositions
  • Ideally won funding to take a project onto the next phase
  • Used tools like Business Model Canvas
  • A strong understanding of the design process and modern development practices
  • Experience of using a variety of research techniques 
  • The drive to deliver excellent work and lead others towards this also 
  • The drive to proactively identify and implement improvements to the way we work 
  • Experience of managing and leading teams
  • Comfort leading sessions with senior clients 
  • The ability to mediate and mend relationships 
  • The instinct to recognise when something doesn’t work 
  • Strong feedback skills and the drive to role model these activities 
  • The ability to manage up and initiate difficult conversations with the project leadership team 
  • Comfort reflecting on your individual performance and behaviours and, together with feedback from others, you will actively seek to continuously improve
  • Passion about helping to create an environment where people can do great work 
  • Buckets of positivity and a “can do” attitude. 

Don’t worry about being a 100% fit. That’s impossible nonsense, anyway. If this sounds like an interesting opportunity to you, and you think it could work, let’s chat.

What to expect from our application process

Standard stuff, really. First, we'll take a look at your application and you’ll hear from us within a couple of weeks. If you look like a possible fit for the role, then we’ll invite you to have a chat, in-person or on the phone. After that, there will be two interviews, perhaps with a task, depending on the role you’re applying for. There are no robots screening CVs here, so we apologise if it takes a little longer than expected. 

We offer

A challenging, creative and supportive working environment is important to us. We’ve put a lot of thought into our studio space and how we grow and support our team. Our policies on mental health and parental responsibilities, and more, are designed to work for our people. While we strive to be as inclusive and forward-thinking as humanly possible, we also know we can always do better. The point is, we’re keen to talk about and accommodate any need that helps you get good work done while enjoying a quality work-life balance. 

  • Competitive salary
  • Company pension contribution of 6%
  • AXA private medical insurance, which includes Stronger Minds mental health support
  • Group Income Protection (50% level cover) 
  • Life Assurance (2x level cover) 
  • 25 days of holidays, plus additional days off during some of the winter holiday season (we close between Christmas Day and New Years Day), as well as bank holidays of course 
  • A tiered parental leave policy, which offers 12 or 18 weeks maternity full-pay and 4 weeks partner full-pay (dependant on your tenure) 
  • Access to our Cycle to Work scheme
  • Flexible working programmes. There is no one model to fit all so feel free to talk to us about what you need
  • Individual training budget for personal development 
  • Community of Practice get-togethers 
  • Healthy snacks and drinks in the studio, plus team lunch on a Friday 
  • All sorts of different social events, inside and outside of the studio. 

Sounds good? Then apply! 

Additional information: 

You must be legally authorised to work in the UK without restrictions. Please do not apply for more than one job or location. If you wish to be considered for more than one studio please include this in a cover letter.

We take your privacy seriously and are committed to maintaining the trust and confidence of candidates and prospective candidates who are exploring job opportunities with us. Within our London studio’s Talent Privacy Policy here you can find information on how we treat data that we collect from candidates and prospective candidates, when you apply online or when we connect in other ways, such as via email.