An event on the long-lasting impact of design decisions

20 Years of Design

Celebrate the role of design

2019 marks our 20th Anniversary, so we’re kicking off the festivities at San Francisco Design Week! Join us in looking back at the past 20 years in design – and forward – in its ability to make a mark by defining new products, services, and experiences.

Panel discussion

Ethics and consequences of design decisions

We also want to open up a deep discussion about how have designers have made an effect on products and services they design, and what are the ethics and consequences of these designs?

  • What is the responsibility of a designer’s ideas and decisions, and how does it affect the end-users, companies, or communities far down the line?
  • How do you balance the business goals (bottom-line) vs. ethical decisions?
  • How do we enable sustainable decisions for our future generations, and how can designers help to steer that way?

We’re looking forward to intruiguing conversations over some bubbly-filled glasses with you at our San Francisco studio. Come and join us!

Photos from the night

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  • Mary Lukanuski

    Director, User Experience Design, Google

    Mary is a design leader with over 20 years of experience in product strategy and design bringing business driven, customer focused, cross-functional user experience best practices to both new initiatives and continuous product improvements. She is currently leading the UX teams for Google My Business, Local Shopping and Local Services at Google.

    Prior to Google, Mary lead a team of over 100 designers, content strategists, researchers at Autodesk to deliver on the Future of Making Things. Prior to Autodesk, she was at GE Digital and was responsible for forming and leading an international multi-discipline User Experience team for the Manufacturing, Construction, Platform and Production portfolio.

  • Gretchen Anderson

    Author, Independent Designer

    Gretchen is the author of a newly-published book, Mastering Collaboration, published by O’Reilly. She spent the first part of her career in design consulting for firms like frog design, Cooper, and LUNAR. Recently, she was Head of Design at PG&E, California’s largest energy company, and she has led the design of the hardware and software of a next-generation surgical system, and served as VP of Product at

    Her past clients include Virgin Records, Samsung, Johnson & Johnson, and Intel. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature. Gretchen consults with clients to inform their product strategy and improve team collaboration skills.

  • Jess Leitch

    VP, Head of Studio, San Francisco, Idean

    Jess is a design leader who has worked with companies to set up service design teams from scratch, to launch new products, services and businesses and to fix existing products, services and businesses. She currently leads the design practice at Idean West Coast, bringing design & strategy together. She’s spoken at Design Thinking USA about launching new businesses, the Service Design Network Conference in Dublin and Digitized in Athens. Email Jess


  1. 18:00

    Doors Open: Registration & Welcome Drinks

  2. 19:00

    Panel Discussion: “The Ethics of Design for the next 20 Years”

  3. 19:45

    Networking Continues

  4. 20:00

    Make a Mark, Painting Session

  5. 22:00

    Event Concludes

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