Idean x Capgemini Invent webinar

The Adaptive Strategy: how successful businesses respond to change

July 14, 2020

Online event

“If you can’t predict what will happen next, you need to listen and adapt fast”

Even as countries are gradually opening to reinvigorate their economies, there’s uncertainty of a looming recession.

How have you seen your business change and react to the new reality so far? Do you believe your organisation needs to be doing more, reacting quicker, preparing now for the road to recovery ahead?

Join us on Tuesday, July 14th at 11:30am UTC +1

Our team is working with a series of clients through the thick of the crisis and the recovery, helping them find their way forward. We took the chance to reflect on our learnings, which came together in The Adaptive Strategy.

Hear from our speakers, Business Design Director Annika Bruysten and VP, Growth and Strategy, Rob Bartlett, who will be exploring what we’ve learnt so far and sharing both recent success stories and missed opportunities.

We’ll also be joined by Elin Mclean, General manager of SMARTY. Elin will touch on the challenges and wins of the last few months, as well as talk about launching a digital first venture.

Build your Adaptive Strategy

  • How can you build adaptability into the core of your business to reduce risk and respond to any level of uncertainty with confidence?
  • What common behaviours can be found in businesses well equipped to adapt in a crisis?
  • What values and ways of working will define the future of your business?
  • How can you act now to build a sustainable future?


  • Rob Bartlett

    VP, Strategy & Growth, UK, Idean UK

    Rob has spent the past 20+ years working in board level roles at some of the world’s leading creative / digital marketing agencies.

    With experience working in start-ups, independents and global networks, Rob has led teams in sectors including Mobile, Travel, Technology and Entertainment.

    His work has been recognised at the highest level including the Cannes Grand Prix, Marketing Society Brand of the Year and Best Sponsorship of the Millennium.

    Most recently Rob was the Chief Client Officer at VCCP Partnership responsible for the global Telefonica relationship and oversight of all clients across a 1,000+ people business.

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