Idean Design Webinar

Brand big or go home

July 2, 2020

Online event

Great companies don’t brand who they are — they brand what they do.

Your brand isn’t what you say it is — it’s what others say it is based on their experience. And there will come a point, new company or old, when you realize you’re in fact actively building your brand every minute, every day — the only question is how intentionally, and how well, you’re doing it.

A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.Seth Godin

This webinar is for both challenges early-stage companies who’ve assumed that “the product is the marketing” and therefore branding isn’t a priority, and for more mature organizations who fear their cultures have lost their fire, their brands have lost their relevancy, or their communications have lost their audience.

Watch the presentation


Join us on Thursday, July 2nd at 11:00 am PST

We’re excited to welcome as our special guests Wise, a disruptor in the financial services industry. We worked with them to launch a new brand in rapid time. We’ll open up the steps we took and the challenges that we solved together, and discuss the continuing rebranding journey and the advice they have for others.

Join our webinar as we take you through branding from the experience perspective.

You’ll see how we help you:

  • Bring new relevancy — and urgency — to what seem like tired marketing-only ideas such as “vision,” and “mission”
  • Adopt “values” that don’t just end up as empty words on posters
  • Create a visual identity that truly expresses your organization’s unique identity, point of view, and value
  • Leverage powerful branding in the early-growth stages
  • Develop brand guidelines that achieve their most important objective — ensuring a distinctively branded experience

Speakers

  • Arjun Thyagarajan

    CEO, Wise

    Arjun is the Co-Founder and CEO at Wise. A venture-backed FinTech, Wise is embedding banking to supercharge modern business ecosystems, with a mission is to be alongside ambitious entrepreneurs, every step of the way. Wise envisions a world where modern businesses can bank, pay, and get paid — effortlessly! Arjun brings over 15 years of product and technology leadership, launching successful companies across various industries. Before Wise, he managed product at Mojio, the leading platform for connected cars. Before Mojio, Arjun founded Gpass and TeamsID (acq. by Xenon), SaaS products that offer a simplified approach to password management. Prior to Gpass, he was a Founder/CEO of LivingOrganized and product architect at leading app publisher, SplashData. Arjun holds a BS and MS in Computer Science and a Stanford GSB Igniter.

  • Fatima Dicko

    CMO, Wise

    Fatima is currently the CMO of Wise. Previously, she served as the founder & CEO of Jetpack, a peer-to-peer marketplace that brings people the items they need in less than 15 minutes, raising over $1.5M. Before Jetpack, she previously worked as the youngest Senior Engineer on a 5-person technology innovation team at Procter & Gamble developing new-to-the world products (3-10 years away from market) using design thinking, rapid prototyping, and technical modeling. While at P&G, she was awarded corporate innovation awards such as Most Transformative Research and the P&G Global Innovation Seed Fund. Fatima received her B.S. in Chemical Engineering from Columbia University and MBA from the Stanford Graduate School of Business.

  • Dale Conour

    Senior Strategist, Idean

    Dale Conour has extensive experience in brand, marketing, innovation, and content strategy across multiple industry sectors, for both enterprise and consumer companies. He has a particular passion for cultural strategy, emphasizing the importance of relevance in today’s marketplace. He’s also working on novels whose genius may well not be recognized in his lifetime. He’s based in San Francisco.

  • Luis Munguía

    Design Lead, Idean

    Luis is the Visual Design Lead for Idean Westcoast. Previously, he worked as Brand Designer for Interbrand, a New York-based marketing consultancy specializing in brands and branding management, having the opportunity to work in a diverse type of brand projects in Mexico, Central - South America, Italy, Canada, and the USA. Luis received his B.A. in Graphic Design from Iberoamericana University in Mexico City and the Politecnico di Milano, Italy.

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