Words are design

Crafting voice and tone

Designing with words

We had the pleasure to host the first meet-up from the Stockholm UX writing and content design group.

It was a supercharged talk and hands-on workshop by Content Designer and UX Writer Jane Ruffino.

Over 40 people joined and learned about UX writing’s best practices, fundamentals of microcopy, and their role as writers in product design teams.

The second part of the evening was a practical workshop based on ‘The Microcopy Canvas’ tool and methodology.

The canvas is also available for download at UX Design website


  • Jane Ruffino

    Content designer, UX strategist and writer

    As a content designer, UX content strategist, and UX writer, I bring almost 20 years of experience connecting the human-behavior dots. My background includes archaeology, documentary research and production, user research, education, content strategy, UX writing, marketing, and journalism, which means I have a huge toolkit–and network–to draw from.


  1. 5.00

    Doors and mingle

  2. 5.30

    Introduction and warm-up

  3. 5.45

    Talk: Creating the right tone and style

  4. 6.40


  5. 8.15