The freshest thinking on design served with steaming coffee.

Design Espresso - The Next 20 Years of Design

Idean was founded 20 years ago in 1999. This got us thinking, what will the next 20 years of design look like?

What will the most wicked challenges facing the world mean for design? How can design evolve to face up to these challenges?

Join us on October 25th to peak into the future of design with these global leaders.


  • Juho Paasonen

    Design Lead, Posti

    As the Design Lead at Posti, Juho Paasonen is currently building a team to solve the digital service design challenges of the leading postal and logistics company in Finland. Formerly, he has lead international service design teams at Zalando and Google in Germany and the USA.

  • Hayley Hughes

    Polaris Design System, Shopify

    Hayley Hughes is a UX Manager for the Polaris Design System at Shopify. She formerly pioneered the Design Language at IBM, and lead the evolution of the Design System at Airbnb.

    Hayley’s work has been featured in Women Who Design, Under Consideration, and “26 Innovations by 26 Women.” She is a certified IBM Enterprise Design Thinking Leader and contributed to the Adobe + Idean e-book, “Hack the Design System.”

  • Camilla Tuominen

    Speaker, illustrator and author, CEO & Founder, Emotion Tracker

    Camilla Tuominen (M.Econ, basic studies in Psychology) is a popular emotion trainer, TEDx speaker, author, illustrator and CEO & co-founder of emotion start-up.

    Her mission is to teach everyone how to understand and lead emotions which she realised to be the core skill of the future when she worked for years as management consultant.

    She has written & illustrated several books about emotions and her latest one, Johda tunteita - menesty työelämässä (Tammi 2018), will also be soon published in Russia.

  • Elisa Pyrhönen

    Senior Service Designer, Idean

    Elisa is a designer, usually to be found in Helsinki, Finland. For the past two years, she has been heavily involved in design systems and initiatives focusing on ways of working. In addition to working closely within three organizations on their journey, she has co-authored a book on the organizational impact of design systems. Her special skills also include doodling and knocking over water glasses.


  1. 08:30


  2. 09:00

    Future-proof attitudes, Elisa Pyrhönen

  3. 09:15

    40 years in design: What can the last 20 years teach us about the next 20, Juho Paasonen

  4. 09:45

    Building Culture, Collaboration and Trust Through Design, Hayley Hughes

  5. 10:15

    Leading Emotions - Necessary Superskill of the Future, Camilla Tuominen

  6. 10:45

    Coffee Break

  7. 11:00

    Panel discussion

  8. 12:00

    Event ends

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