Idean Summit

Design Systems in Digital Business Transformation: Roles, Benefits, Inputs, & Impact

February 19, 2019

Idean France
Paris, France

The ever-growing number of websites and mobile applications is forcing brands to rethink their digital organizations and strategies. But in these increasingly complex ecosystems, how can we maintain brand consistency? How can we factor the efforts of design and development teams? How can we industrialize digital production while keeping the character of each product and without losing sight of creativity? Design Systems could be the solution!

Now that they’ve successfully implemented design systems within their own companies, these three industry leaders will share with us their experience, analysis and advice.

Come meet them on Tuesday, February 19, 2019:


  • Florence Tagger

    Director of the Fab Design, SNCF

    As a civil engineer, Florence started her career in CRM marketing within the Yves Rocher group. Then she joined the SNCF group in 2007 as the head of business analysis & merchandising before becoming innovation consultant at (today called She joined the group’s executive management team in 2014 to help launch the #DigitalSNCF digital transformation program. She then created the Fab Design to support all digital projects of the group. Passionate about the understanding of new uses, she has developed a solid customer expertise in B2C and in employee experience.

  • Marie Petit

    Leader of the User Experience Chapter, Crédit Agricole

    After studying political science and media management, Marie gained experience in web marketing at the and at Canal Plus. Beginning in 2009 at Backelite agency (now Idean), she held different functions for some of the largest digital brands: project manager, functional designer, mobile strategy consultant, consulting manager… before creating and managing the Direction of User Experience. In 2018, she joined Crédit Agricole Technologies and Services to set up the UX design department and participate in the company’s IT transformation for the Crédit Agricole Regional Banks.

  • Patrick Maruéjouls

    Director of Design & Strategy at Haigo, for AXA

    Co-founder of Haigo, a consulting agency in innovation and design, Patrick and his team developed a user-centered methodology to solve complex problems. Thus, they create products, digital services, workspaces and Design Systems, including that of AXA which is now deployed in more than 25 countries and used daily by several hundred designers and developers. Patrick has been working in the innovation and design sectors for 15 years and also teaches at HEC, School 42, La Sorbonne and the CRI.


  1. 14:00

    Registration & Coffee

  2. 14:30

    Introduction by Audrey Hacq, Design Systems Expert at Idean France

  3. 15:00

    Talk 1 - Florence Tagger, Director of the Fab Design at SNCF

  4. 15:45

    Talk 2 - Marie Petit, Leader of the User Experience Chapter at Crédit Agricole

  5. 16:30

    Networking Break

  6. 16:45

    Talk 3 - Patrick Maruéjouls, Director of Design & Strategy for AXA

  7. 17:30

    Discussions & Drinks

We look forward to meeting you very soon!

To request your invitation, please contact

What is an Idean Summit?

At Idean France, we organize a quarterly Summit which highlights a specific topic around design, technology, digital, and much more! During these half-day events, several speakers, influencers, and experts in their field come to share their expertise and their vision.