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Experience Fighters

Where experience creators meet

Hosted in Madrid in June, we will be attending this widely popular conference as a Bronze Sponsor this year!

It is a conference to bring together designers, creators, and strategists that want to make an impact through an awesome experience.

Building universes that sing in tandem

Idean’s speaker, Payal Wadhwa, presented about how to merge our two experience spaces, physical and digital.

*There’s been enough conversation over the last decade around how our physical and digital universes will come together. There’s even a terrible word for it, phygital – that agencies worldwide use to describe this uncomfortable marriage. Digital is not a definitive singular future and yet we find the world wax eloquent about it.

The two universes continue to collide, embed and evolve – and we now find ourselves at the cliffhanger of the storyline.*

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