Join us for

Idean Summit: The Power of Design Systems

How to ignite growth with design systems

Design system is a powerful platform that enables better communication across the organizations through shared principles and tools.

At our event on Thursday, September 12th we will discuss how and why various global organizations have built their design systems – how did they start their journey, and what is the impact that they’ve already seen. We will have top design leaders telling their organization’s story, challenges, and ways to evolve a successful design system.

In June, we released the book Hack the Design System together with Adobe. Backed by industry research, best practices, and real-world challenges, the book gathers insights from over 20 design leaders from companies such as AT&T, Dell, Airbnb, Cisco, IBM, and Microsoft. In this event, each attendee will receive a book as well as have a chance them signed by the authors.


  • Scott Belsky

    Chief Product Officer and Executive Vice President, Adobe

    As the chief product officer and executive vice president, Creative Cloud, Scott leads product management and engineering for Creative Cloud products and services; Adobe Spark, and Behance, Adobe’s community of 10 million creatives. Scott also oversees Adobe’s Design team, which is responsible for experience design across all Adobe products.

  • Hayley Hughes

    Polaris Design System, Shopify

    Hayley Hughes is a UX Manager for the Polaris Design System at Shopify. She formerly pioneered the Design Language at IBM, and lead the evolution of the Design System at Airbnb.

    Hayley’s work has been featured in Women Who Design, Under Consideration, and “26 Innovations by 26 Women.” She is a certified IBM Enterprise Design Thinking Leader and contributed to the Adobe + Idean e-book, “Hack the Design System.”

  • Eric Knudtson

    Team manager, QuickBooks Design System, Intuit

    Eric is privileged to lead the QuickBooks Design System team of designers and technologists to deliver systemic design at scale with speed and grace, in support of the Intuit mission to power prosperity around the world.

    At GE Digital Eric worked to establish the Predix Design System for the Industrial Internet, and at Microsoft he designed game marketing experiences.

  • Laiq Ahmad

    Global Head and CTO, GE Digital

    Laiq Ahmad is responsible for leading software digital platforms (Predix for GED, Power Digital Platform for Gen and Grid) and to drive global digital product vision, strategy and innovation, architecture and engineering, data science and advanced analytics, and UI & UX teams across the organization.

  • Jeff Jura

    Design Platform Lead, Uber

    Jeff leads the Design Platform team at Uber which is responsible for their Design System, Base, and custom tools for designers. His work spans across all core product teams in pursuit of greater efficiency and creativity in building Uber’s product experiences.

  • Hoyle Wang

    Product Manager, Adobe

    Hoyle is passionate about helping organizations to create, use, and scale their design systems using Adobe XD. In his role as a product manager, he listens to customers talk about their pain points and helps transform that into products that solve complex organizational problems.

  • Risto Lähdesmäki

    Chief Executive Officer, Founder, Idean

    CEO and Founder of Idean, Risto is an entrepreneurially spirited, jack-of-all-trades Creative Director. He has a special talent for identifying business opportunities for his client companies and is somewhat allergic to the phrase: “This is not possible”. Risto is an entrepreneur and designer at heart, who has been leading the growth of Idean for the past 20 years and since 2017, Idean has been part of the Capgemini Invent.

  • Jess Leitch

    VP, Head of Studio, San Francisco, Idean

    Jess is a design leader who has worked with companies to set up service design teams from scratch, to launch new products, services and businesses and to fix existing products, services and businesses. She currently leads the design practice at Idean West Coast, bringing design & strategy together. She’s spoken at Design Thinking USA about launching new businesses, the Service Design Network Conference in Dublin and Digitized in Athens. Email Jess

  • Sampo Jalasto

    Head of Design, Idean

    Sampo Jalasto is the Head of Design for Idean, and oversees the overall development and growth of the design teams in Palo Alto, and San Francisco as well as most projects that pass through these offices.

    Sampo is a true hybrid designer with equal skills in UX, strategy and visual design. He is seasoned by a multitude of projects for different platforms, designing solutions from enterprise to consumer, and from concept to production.


  1. 12:00

    Registration & Lunch

  2. 13:00

    Welcome words by Risto Lähdesmäki, Idean

  3. 13:15

    Hayley Hughes, Polaris Design System at Shopify: Build to Last – Creating Sustainable Design Systems

  4. 13:50

    Eric Knudtson, Team Manager, Quickbooks Design System at Intuit: Estimating the Business Value of Design Systems

  5. 14:30

    Coffee Break

  6. 15:00

    Keynote by Scott Belsky, Chief Product Officer at Adobe and Hoyle Wang, Product Manager: Why Design Systems are Essential

  7. 15:45

    Executive Panel Debate with Laiq Ahmad, CTO at GE Digital and Jeff Jura, Design Team Lead at Uber: Sharing a Mission, Sharing a Passion; Transforming an Organization (with Design)

  8. 16:30–18:00

    Cocktail Hour


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