A Speculative Futures Conference

Primer Conference

PRIMER Conference welcomes futurists, designers, architects, scientists, artists and other thought leaders to share their work, methodologies, frameworks, case studies, narratives, experiments and concepts that address the potential challenges and opportunities that the future holds.

This year, Idean is a Gold Sponsor at PRIMER. In addition, Idean’s Melissa Hui, Director of Customer Experience, will be presenting on topic The Rituals of Futures Makers.

Tickets and Info


  • Melissa Hui

    Director, Customer Experience, Idean

    Melissa Hui is a design and innovation strategist, her work focused on working with clients to co-create transformative human-centric ways of being, thinking and doing to be successful in the face of change and ambiguity. Blending design and the social sciences, she’s passionate about understanding how people and organizations can leverage their creative and empathetic powers to explore and craft thoughtful responses to present and future possibilities. She is the Director of Customer Experience at Idean based in Palo Alto, CA.