Talks about futures, ethics and speculative design

Primer Europe

PRIMER is the conference dedicated to exploring this question and bringing together the leading minds in futures design thinking and doing, in Helsinki on September 10–11, 2018. Primer brings together the leading minds on the field
 for an inspiring and provocative mix of points of view about our futures — and how are they being made.

We are offering a unique workshop, provided by our Global SVP of of Design, Oli Shaw.

Impact the World Isn’t Ready For

The Futures Are Made. But How, Where and by Whom?

Do you think about impact when you design? Far too often we get caught up in blue sky thinking and ignore the possibility that everything that could go wrong - and probably will. Most design happens with the best of intentions, but even “good” design doesn’t always go according to plan. During this speculative, ontological, systems design workshop, we’ll use impact as a seriously fun design lens.

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  • Oli Shaw

    Former Chief Brand Experience Officer, Idean

    A trans-disciplinary creative director with over 19 years of experience in branding, design, strategy, communications and service design. Oli spends much of his time understanding how to evolve organisations into better versions of themselves through hands-on strategic design - creating new, improved and more meaningful experiences for businesses, customers and employees.


  1. 09:00

    Registration & Breakfast

  2. 09:30

    Workshop Starts

  3. 11:00

    Smoothie Break

  4. 11:15

    Workshop Continues

  5. 13:30

    Workshop Ends

Snacks and coffee served during the whole session