Inspirational breakfast series:

Drive organisational change with design systems

Join us for an inspiring breakfast session on October 24th 2019 at 08:00 at our Idean Stockholm studio, Fleminggatan 18.

Design systems are a powerful combination of processes, shared principles and documentation tools that enable better communication and collaboration within and across organizations.

In this session you will have the chance to hear how design systems help organizations change the way they deliver consistent customer experiences, improve cross-discipline collaboration and scale innovation processes.

Together with our partner Adobe, we released a book Hack the Design System. Backed by industry research, best practices, and real-world challenges, the book gathers insights from over 20 design leaders from companies such as AT&T, Dell, Airbnb, Cisco, IBM, and Microsoft. Make sure to grab your copy at this event!

Register now to attend

…Or continue scrolling down for more details on our speakers lineup and agenda.


  • Didier Chincholle

    Head of Experience Design, Ericsson Digital Services

    Didier Chincholle is managing a design team of 25+ super heros in Stockholm, Sweden. Their design spans across the entire corporate portfolio, from network, revenue and security management to IoT connect vehicles, 5G smart factories, and fleet management applications. Didier’s team is also responsible for the new Ericsson Design System (EDS) which is the engine behind Ericsson’s ambitions to provide an iconic user experience to customers and end users. His team has been recognized for its excellence in design system, winning two prestigious design awards in 2018 and 2019: Red Dot Design and iF Design awards.

  • Juan Greco

    Head of EDS development, Ericsson Digital Services

    Juan Greco is a technical specialist with particular interest in design and an extensive experience in the creation, development and maintenance of design systems. He is currently driving the new Ericsson Design System (EDS), focusing on bridging the gap between design and development.

  • Andrew Godfrey

    Senior design specialist, Invision

    Andrew Godfrey is a multi-disciplinary designer, leader and educator. He helps organisations grow their design capabilities as a member of the Design Transformation team at InVision. Previously, he was a UX Design Manager at LEGO and Lead Instructor at General Assembly.

  • Elisa Pyrhönen

    Senior service designer, Idean

    Elisa is a designer, usually to be found in Helsinki, Finland. For the past two years, she has been heavily involved in design systems. In addition to working closely within three organizations on their journey, she has co-authored a book on the organizational impact of design systems. Her special skills also include doodling and knocking over water glasses.

Event schedule

  1. 08:00

    Breakfast and mingle

  2. 08:50

    Welcome words by Therese Håman & Per Önnemyr, Idean

  3. 09:00

    Didier Chincholle and Juan Greco, Ericsson: One Ericsson, one design system.

  4. 09:20

    Elisa Pyrhönen, Idean: Finding the right message for your design system

  5. 09:40

    Andrew Godfrey, Invision: Design Maturity with Systems Thinking

  6. 10:00

    Moderated panel and QA

  7. 10:45

    Closing words

  8. 11:00



We look forward to meeting you at the event and discuss the value of design systems.

Find our Idean Stockholm studio in Fleminggatan 18

Idean studio map sthlm