INCLUSIVE DESIGN

Design more customers into your business

Does your organisation create products and services that are accessible and usable to everyone, regardless of age, gender, background and ability?

Inclusive design allows everyone to access, use and enjoy a service experience, no matter what their situation or context is.

Work with us to build inclusive design into your process and to give greater support to your vulnerable and potentially excluded customers.

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Establish inclusive design as part of your process

  • Small - Inclusive design workshop

    Inclusive design makes your products better for everyone, not just vulnerable customers. We run a facilitated session using Cards for Humanity to help your teams build better products by thinking about the range of contexts in which people will be using them.

  • Medium - Inclusivity audit

    It can be hard to find a fresh perspective when you’re looking at existing products and services. We can audit a single feature, a product or a whole suite of products. You’ll leave with frameworks for using data to get a clearer picture of your customers and a practical set of actions that are guaranteed to make your business more accessible to more people, more of the time.

  • Large - Designing inclusive propositions

    We aim to design inclusivity into all of our proposition development initiatives. Our tried and tested methods ensure that we’re considering vulnerability and anxiety as part of our processes. These projects often last between 8-16 weeks and include problem definition, research, proposition definition, opportunity sizing, testing and pilot planning.

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Good for humanity, good for business

Organisations are facing increasing pressure from regulators including the Financial Conduct Authority to make sure all products and services are designed for all customers.

Most people will be situationally or temporarily impaired at some point in their life. Designing for vulnerability opens up your service to people who may otherwise be excluded and gives your current customers a safety net.

People with impairments are not a small minority

We work with organisations to deliver value through inclusive design

  • Looking beyond the data with British Gas

    As part of our ongoing relationship with British Gas, we worked on the experience of submitting a meter reading online. The analytics highlighted a hardly-used journey which could be removed. But our inclusive design approach identified it as critical for carers and people acting on behalf of vulnerable customers. So we kept the functionality while simplifying the journey for everyone.

  • A service to help people live well

    We worked with a large insurer to redefine a service which supports their customers in times of need. Tackling low awareness and comprehension, we made sure the service meets the needs of more people, more of the time.

  • Designing out missed payments

    Credit cards are complicated and our client wanted to help customers to better understand how they work. We worked with them to redesign parts of the experience to increase comprehension and reduce unnecessary fines.

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Inclusive design is the new 'essential' in essential services.Martin CoppackDirector, Fair By Design

What good inclusive design looks like

Everyone’s talking about inclusive design – but what does it mean in practice? We created Cards for Humanity as a practical tool to help test your product, service or user journey from a different perspective.

It will help you welcome more diverse thinking and advocate inclusive design within your teams and your stakeholders.

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Cards for Humanity

Read more about how Cards for Humanity can help you design for more customers, more of the time.