Creating a new service for locals and visitors

My Helsinki: Designing a holistic experience with service design

Idean, a global experience design firm, partnered with Helsinki Marketing to build a digital service that would help people find the best of Helsinki, the Baltic Sea’s best-kept secret. To design a useful and inspiring service, we needed to understand and carefully listen to the motivations of Helsinki’s visitors and residents–thus, following the approach through service design methodology.

We are thrilled to announce the release of our Guide to Service Design. In this guide, we outline the benefits, the methodology, and practical recommendations for enterprises.

Download the Guide to Service Design:

Creating a holistic experience with service design

The fun and collaborative My Helsinki platform, designed by Idean, has been acclaimed internationally, resulting in a collaboration with WeChat, and winning the 2017 City Nation Place Award for Best Citizen Engagement.

Idean works with the world’s leading companies by designing products & services that follow a comprehensive, strategic, and valuable design process. With service design, we are able to create a long-lasting positive effect on the business drivers by creating new revenues or cutting costs, in the best case achieving both. It provides comprehensive insights on business touchpoints – thus, an excellent platform to create new and innovative customer experiences.