Our new book: In Search of

Signature Moments

How do you build strong relationships and brand loyalty? How do you differentiate yourself? How do you get people to actually care about your brand?

The moment has arrived for an entirely new kind of thinking. Today, it all comes down to actual… experiences. Moments that are surprising, memorable, and ownable. Moments that delight customers and help forge positive and lasting connections with your brand.

We call them signature moments.

We wrote this book to help you unravel the mysteries of brand-building in the experience age. Our Idean team has provided ideas and strategies for identifying ways to differentiate your brand and build an advantage over your competition. And, we’ve gone beyond the theoretical; this book will give you practical, hands-on guidance for how to create your own powerful signature moments.

Designing for impact

While design is often focused on getting a job done, signature moments tap into a much more fundamental human need: the need for joy, emotion, feeling; the desire for life, for meaning, for something more. Through the emotional connection that they establish, signature moments galvanize our values. Over time, these emotions both nurture and define the relationship people have with your business – delivering value for years, or even decades.

A signature moment is a relatively small part of the experience, but it has an outsized impact.Jess LeitchHead of Studio, Idean

The book is out now

Our fresh new book, In Search of Signature Moments, will journey into the heart of what makes a truly great experience. After 20+ years and thousands of successes and failures, the mindblowing value of these moments of human connection have become abundantly clear to the Idean team. So we started seriously thinking about how they work and how you can design them. This book is the result.

Paperback available at Amazon

Do you love your books in real, physical copy? Our Signature Moments book just hit the Amazon store, arriving your home anywhere in the world in 1-2 weeks.

Available at Amazon

Download a digital copy

Start reading right away by downloading a free PDF version of the book below – convenient for reading anywhere or sharing with others in your organization.

e-Summit: Finding Signature Moments

On December 17th, 2020, we hosted a digital Summit discussing how organizations design and identify signature moments in their customer journey. Experts from Usermind, IBM, Design Matter podcast, and The Royal College of Art had wonderful presentations and lively and compact discussion on the future of brand experiences.

Head of Studio

Jess Leitch

Jess is a design leader who has worked with companies to set up service design teams from scratch, to launch new products, services and businesses and to fix existing products, services and businesses. She currently leads the design practice at Idean West Coast, bringing design & strategy together. She’s spoken at Design Thinking USA about launching new businesses, the Service Design Network Conference in Dublin and Digitized in Athens.