Design-led transformation starts here.
Design a product or service that users love
Design, incubate, and accelerate new businesses
Elevate and differentiate your customer experience
New Ways to Work
Create and scale a Design Thinking movement
Redesign an ecosystem of experiences holistically
Shaping the future with design
Design is a strategic tool to create bolder futures and transform businesses.
Idean assists Fortune 500 and start-ups shift the way they fundamentally conceive, collaborate, and iterate – making their culture more entrepreneurial and resilient. Together, we create products and services that make a real impact
Five Key Approaches to Ignite Growth
A ten-week design project. We’ll work closely together through research, ideation, concepting, and design – all the while giving your team new skills and showing the value of design.
Why should you launch a beta business?
Respond to the market
Every industry has its disruptors; answer them with your own. Using new technology and new operating models, you can overhaul your spending and serve new customer needs – without confusing what you already do well.
Create room to grow
A beta business gives you room to try new distribution models and ways of working. Because it works as a standalone, you won’t damage your existing brand or customer base.
When you launch faster, you get feedback faster. That’s why the lifeblood of a beta business is experimentation: try something, test something, direct the business and do it again.
A ten week incubation program. We’ll jointly explore, validate and accelerate new business and digital opportunities with a high focus on customer value – setting the stage for launching a minimum viable product (MVP) and experience.
How can we help you define your Signature Moments?
Get a bird’s eye view
To start defining your signature moments, you have to assess your customer experience as a whole. We combine qual and quant research with your KPIs (and a look at the competition) to figure out what ‘good’ looks like.
Mastermind a movement
We’ll help you turn signature moments into a way of thinking that spreads across your organization: how can you make every experience momentous? We’ll create tools for you to use – like persona templates and journey maps – to instil this thinking everywhere.
Make it memorable
With all of that done, you’ll be left with a set of stand-out moments that your customers remember – the kind of moments that keep them coming back.
A 12-week engagement to assess your brand and experiences, research what users want and explore initial concepts.
Here’s how it looks
The work we did with 23andMe is a perfect example – by combining the visual iconography to physical and digital experiences, marketing, communications, and internal systems – the company has grown 400% since its implementation. And did we mention we also got the Design Library patented? Yes, this one holds value on its own.
A 12-week project, where we’ll assess your whole brand across every experience. Then we’ll explore some initial routes.
Showing tangible results
Our collaboration with Cisco has created a movement within the company, and through a tangible book, they now have guidelines and practical methods to show.
A 12-week project together. We’ll research your organization, design a program, and create a playbook of internal best practices.
With a global network of 11 studios and over 230 passionate digital strategists, designers, and developers, our team blends the best of the Scandinavian design ethos and Silicon Valley mindset to deliver business value through human-centered digital design.
A strategic partner
In February 2017, we joined the Capgemini Group to deepen our strategic impact to our clients and broaden our reach. Today, we act as their digital design and innovation arm to deliver innovative services and drive digital transformation.
Outcomes over outputs.
We have a Finnish background, so we tend to get straight to the point. The same goes for how we work. We measure success by the impact we make for our customers, plain and simple. Our approach to design is lean and focuses on research, experimentation, user feedback/testing, and iterating together with clients.
Our human-centered process is well-proven, yet adaptable to the varying needs of our clients and partners. We know how to do what it takes to affect change and enable our clients to get to market successfully.
What we do
Food & Beverage
Hospitality & Leisure
Customer Experience Strategy
User Experience Design
Design Thinking Transformation
Live Action Film & Animation
HMI & Connected Vehicle
Internet of Things