Our winning recipe.
We’ve spent nearly two decades studying the relationship between human-centered design, customer satisfaction, and business value. Our conclusion?
There’s no better way to drive and sustain business growth than designing relevant experiences built around customer needs. We don’t choose between strategy and execution because they are both inseparable and essential to this process.
Our cross-functional teams partner with clients and their customers to define, design, develop, and ship products and services to market. It’s no surprise that businesses of all kinds come to us when they want to make a real impact through meaningful design.
User in the middle.
The key ingredient to effective experience design is a thorough understanding of the user, which is why we put users at the center of everything we do. Through observation, prototyping, and user testing, we analyze our solutions through the lens of our end users. By listening to customers, designing experiences based on their needs, and testing solutions in real-world scenarios, we’re able to deliver relevant and enjoyable experiences that improve engagement, loyalty, and brand recognition for our clients.
Collaborate with clients
We identify business opportunities, assess the current state of customer experience, and form a strategic approach to success.
Understand the user
We understand that user research and testing is pragmatic, so we observe people in the context we’re designing for. We analyze their behavior to develop a full picture of their needs, abilities, and characteristics.
Iterate with prototypes
We develop design solutions early on, often using lean prototyping methods—from low-fidelity to functional prototypes built with the target technology.
Winning it together.
Our designers are digital craftsmen and skilled facilitators, so no matter what level of experience our clients have with design, we know how to incorporate them into our design process early on. By co-creating with our clients, we draw on a wide range of competencies and take a holistic approach to solving problems.
Iterate and adapt.
Prototypes serve as important communication tools when flat designs or slideshows don’t get the point across. And let’s face it, they rarely do. By thinking and creating multi-dimensionally, we can formalize design solutions early with lean prototyping methods—from low-fidelity prototypes to realistic front-end prototypes running on target technology.
Identify key customer and business insights. We look broadly into existing research and analytics, competitive landscape, and current state. We interview stakeholders and use research methods such as contextual interviews, observation, diary studies, and co-creation workshops to understand needs.
Explore ideas and find the best solutions. We explore the most promising opportunities by workshopping, sketching, prototyping, visualizing, and testing with users. As our confidence of the right solutions grow, we start adding more detail, and design the critical paths for the users.
Design and perfect all the details. We work with clients, developers, and end-users to define every detail and interaction. We do design sprints with constant prototyping and regular user validation so that we can make sure every feature is desirable, and every interaction is intuitive.