Adaptive Insights: Accounting for people
Adaptive Insights designs cloud-based financial management software that empowers businesses by optimizing the way they plan, report, and analyze their finances. When Adaptive Insights decided they wanted to redesign their products for greater impact, relevance, and user-friendliness, they came to us. Together, we reimagined their product portfolio.
The foundation for something new
In a multi-year engagement, we worked closely with Adaptive Insights to build new features and tools, provide design and development support, and optimize the overall user experience.
The result was not only improved products, but a transformation in the way Adaptive Insights understood their customers and created features for their customers’ needs. Our collaboration became a new foundation for Adaptive Insights, helping to evolve their process by placing user feedback at the forefront of their design decisions.
Simplicity and flexibility
We conducted numerous rounds of user research and interviews to ensure the product experience aligned with what customers really wanted and needed. Our process was defined by closely evaluating which features and designs were feasible without compromising quality or clarity. Simplicity was key to creating efficient, smart, and functional designs.
In order to make dealing with finances as effortless as possible, we prioritized flexible features that were intuitive and customizable—like the ability to reorganize data based off past, present, and future information, and status update categories like task completion and progress reporting. We wanted the features to be intuitive, so we opted for clean and professional visuals that were designed to seamlessly assist the user.
An improved approach to design
We contributed to Adaptive Insights’s overall service offerings by redesigning the layout, structure, and look and feel of their features and products. Through interviews and iterative testing, we gained an understanding of their customer base and identified relevant features, which allowed us to refresh product design while maintaining functionality. With a transformed approach that better serves their customers, Adaptive Insights continues to provide the highest level of customer satisfaction in the industry.